In this episode, Karen Kirton explores how social media can be a powerful tool for attracting top talent and building a strong employer brand. With recruitment becoming increasingly competitive, businesses must go beyond traditional job ads and engage potential candidates where they spend their time online.

In today’s episode, you will learn about:

• The current job market landscape – Why job ads have increased by over 50% since pre-pandemic levels, while applications per ad have declined.
• Why social media matters in recruitment – How platforms like LinkedIn, Facebook, Instagram, TikTok, and Reddit can help you connect with potential employees.
• Defining your employer brand – Quick strategies to identify what makes your company unique as a workplace, including insights from employees and hiring conversations.
• Types of content to share – How to showcase company culture through video testimonials, employee quotes, staff promotions, behind-the-scenes content, and highlights from workplace events.
• Balancing job ads with employer branding – Why your social media strategy should focus on what makes your business a great place to work rather than just promoting open positions.
• Capturing and nurturing candidates – Simple ways to build a talent pipeline and stay in touch with interested candidates, even when you’re not actively hiring.

Karen provides practical strategies for leveraging social media to position your company as an employer of choice, helping you attract, engage, and retain top talent in today’s competitive job market.

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