Lynn Mason, CEO of IVI RMA North America, provides an inside look at how dyad leadership—integrating physician leaders with business leaders—drives innovation and collaboration across IVI RMA Global, Boston IVF Trio, and other key partners. She discusses how their in-house EMR system is used for patient triage and emphasizes the importance of collecting the right data.

With Mason, we explore:

• Leveraging vendors beyond cost savings (Making them extensions of the clinic’s operational system for continuity of care)

• Innovative approaches to time-lapse incubation and pharmacy care

• Collaborations in genetics and clinical AI (Who they’re working with and why)

Mason also hints at potential geographic expansions, providing clues to where IVI RMA might be looking to open or acquire more practices.