School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin

In this episode, Brad, Bel and Scully explore why external confidence depends on internal coherence. They discuss why staff goodwill is not the same as shared understanding, how parents sense mixed signals across tours, conversations and follow-up communication, and why alignment is built through repeated leadership decisions, not announcements. The trio examines the risk of a school sounding clearer than it feels, and why Heads must ensure the school's story is understood and reinforced by their own staff before it can be trusted by prospective families. Episode link:

• Reflection and Leadership Guide: Staff understanding comes first

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