This is the 5th and final episode in a 5-part series with Melisa Urtuzuastegui from Branding Matters. In this series, Melisa and Lee will discuss branding and consumer behaviour in relation to the specialty coffee industry.

In this episode of this series on The Daily Coffee Pro Podcast, Melisa helps us understand the importance of a product life cycle and the relationship it has to seasonality.

Connect with Melisa here: https://www.linkedin.com/in/melurtu/

Branding Matters: https://www.brandingmatters.ae/