If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.

In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.

The five episodes of this series are:

1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD4

2. The Longevity of Coffee - https://youtu.be/xdSdlwTukX0

3. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU

4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo

5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeA

In this final episode of the series on The Daily Coffee Pro Podcast, Lee and Kelvin discuss innovative strategies for reducing the carbon footprint in the coffee industry, the impact of sustainability, and the role of technology like IoT and AI in their operations.

Kelvin shares insights into the challenges and benefits of transitioning to sustainable practices, hiring policies aimed at aligning values, and the potential future contributions of Gen Z and beyond.

The episode offers a hopeful vision for a more sustainable coffee industry.

Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:

https://www.coffexcoffee.com/

https://www.instagram.com/mono_origine/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.

In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.

The five episodes of this series are:

1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD4

2. The Longevity of Coffee - https://youtu.be/xdSdlwTukX0

3. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU

4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo

5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeA

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Kelvin explore the impact of climate change on coffee farming, the need for ethical sourcing, and the economic pressures on farmers.

They also delve into the challenges of maintaining quality while competing on price and the moral responsibility of supporting sustainable practices.

Join the conversation on how we can reduce the carbon footprint of coffee and ensure the industry's future.

Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:

https://www.coffexcoffee.com/

https://www.instagram.com/mono_origine/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.

In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.

The five episodes of this series are:

1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD4

2. The Longevity of Coffee - https://youtu.be/xdSdlwTukX0

3. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU

4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo

5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeA

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Kelvin Ngow discuss various strategies for reducing the carbon footprint in the coffee industry.

Kelvin emphasizes the importance of data collection to establish a baseline for emissions, the use of renewable energy like solar panels, and the consolidation of coffee shipments to reduce carbon emissions.

He also highlights the benefits of working with farmers who use sustainable practices. Kelvin shares insights into the challenges of the coffee supply chain, including the rise in coffee-related theft and the significance of building strong relationships with partners.

Join us to learn about leadership in sustainability and practical ways to make the coffee industry more environmentally friendly.

Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:

https://www.coffexcoffee.com/

https://www.instagram.com/mono_origine/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.

In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.

The five episodes of this series are:

1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD4

2. The Longevity of Coffee - https://youtu.be/xdSdlwTukX0

3. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU

4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo

5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeA

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Kelvin explore the critical issue of reducing the carbon footprint in the coffee industry.

Kelvin shares insights from his experiences and studies, highlighting the immediate threats posed by climate change, such as increased temperatures and droughts, particularly in Brazil.

He emphasizes the importance of accessing real-time information from the ground to make quicker, more accurate decisions.

Kelvin also discusses the impact of human industrialization on climate and suggests practical steps businesses and individuals can take to reduce their carbon footprint.

Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:

https://www.coffexcoffee.com/

https://www.instagram.com/mono_origine/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.

In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.

The five episodes of this series are:

1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD4

2. The Longevity of Coffee - https://youtu.be/xdSdlwTukX0

3. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU

4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo

5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeA

In this episode of The Daily Coffee Pro by Map It Forward, Kelvin shares his journey of transitioning to a more sustainable coffee business model after attending an impactful agroforestry seminar by Felipe Croce at FAF Coffees.

The discussion covers the early days of Kelvin's coffee career, his experiences in the Malaysian specialty coffee scene, and his efforts to reduce the carbon footprint of coffee.

Kelvin also talks about the importance of intentionality in building a brand and reveals the story and values behind Mono Origine.

Tune in to hear how Kelvin's involvement in sustainable practices aims to create lasting change in the coffee industry.

Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:

https://www.coffexcoffee.com/

https://www.instagram.com/mono_origine/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.

This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.

The five episodes of this series are:

1. What is Quality? - https://youtu.be/NmUWZJVBO9g

2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg

3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E

4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI

5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EY

In this engaging and insightful episode of The Daily Coffee Pro by Map It Forward, with more than 50 years of experience in the coffee industry, George shares his reflections on the future of coffee varietals, sustainability in farming, and the ongoing challenges facing the coffee industry.

This episode also explores the evolution of coffee roasting, the impact of tariffs on the coffee market, and the importance of sharing and collaboration within the coffee community.

Tune in to hear George's passion for coffee and his hopes for the industry's future.

Don't miss an episode laden with wisdom, especially for those invested in specialty coffee and industry trends.

Connect with George Howell and George Howell Coffee here:

https://georgehowellcoffee.com/

https://www.instagram.com/ghowellcoffee

https://www.linkedin.com/in/george-howell-95646b2/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.

This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.

The five episodes of this series are:

1. What is Quality? - https://youtu.be/NmUWZJVBO9g

2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg

3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E

4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI

5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EY

In this episode of the podcast series, Lee and George engage in a deep conversation about regenerative agriculture's role in the future of coffee farming.

They discuss the challenges farmers face, including climate change, labor shortages, and the fear of failure in adopting new agricultural methods.

The conversation also highlights the importance of quality in regenerative coffee and the potential impact of advanced technologies like drones and robotics in coffee farming.

Additionally, they touch upon the consumer's perspective on regenerative coffee and what it means for the coffee industry.

Tune in to learn about the dynamic changes shaping coffee farming and the importance of sustainable practices.

Connect with George Howell and George Howell Coffee here:

https://georgehowellcoffee.com/

https://www.instagram.com/ghowellcoffee

https://www.linkedin.com/in/george-howell-95646b2/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.

This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.

The five episodes of this series are:

1. What is Quality? - https://youtu.be/NmUWZJVBO9g

2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg

3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E

4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI

5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EY

In this episode of the podcast series, Lee and George discuss the impact of rising coffee prices on the industry and whether these increases should be passed on to consumers.

George shares insights from his experiences dating back to 1975, including how the black frost in Brazil affected coffee prices and the subsequent impact on his business, Coffee Connection.

He details the challenges faced by small cafes and roasters in balancing quality and price, as well as the evolving landscape of specialty coffee.

As part of a five-part series, this episode also touches on the broader implications for the future of coffee prices and quality.

Stay tuned for the next episode where they will delve into the role of regenerative agriculture in coffee.

Connect with George Howell and George Howell Coffee here:

https://georgehowellcoffee.com/

https://www.instagram.com/ghowellcoffee

https://www.linkedin.com/in/george-howell-95646b2/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.

This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.

The five episodes of this series are:

1. What is Quality? - https://youtu.be/NmUWZJVBO9g

2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg

3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E

4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI

5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EY

In this episode of this series, Lee and George discuss the complexities of coffee pricing, differentiating between green and roasted coffee, and the challenges small companies face in a capitalistic market.

George shares his experiences with wholesale and retail coffee businesses and the impact of market trends on pricing.

They also explore regenerative coffee farming and strategies to improve coffee quality and sustainability amidst ecological challenges.

Connect with George Howell and George Howell Coffee here:

https://georgehowellcoffee.com/

https://www.instagram.com/ghowellcoffee

https://www.linkedin.com/in/george-howell-95646b2/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

• https://www.patreon.com/mapitforward

• https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

• https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

• https://mapitforward.coffee/groupcoaching

Join our mailing list:

• https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.

This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.

The five episodes of this series are:

1. What is Quality? - https://youtu.be/NmUWZJVBO9g

2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg

3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E

4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI

5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EY

In this episode of The Daily Coffee Pro by Map It Forward, Lee and George explore the concept of quality in coffee, emphasizing its importance both in taste and ethical cultivation.

George shares his journey from art to coffee, examining how his focus on authenticity and excellence has shaped his approach to the coffee business.

The conversation delves into cultural differences in coffee preferences, the evolution of quality over time, and the potential future of coffee amid growing challenges.

Tune in to gain valuable insights into what truly defines quality coffee.

Connect with George Howell and George Howell Coffee here:

https://georgehowellcoffee.com/

https://www.instagram.com/ghowellcoffee

https://www.linkedin.com/in/george-howell-95646b2/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]