Join our Mailing List - https://www.mapitforward.coffee/mailinglist

"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops

"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops

"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]

******************************

This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

The five episodes of this series are:

1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm8

2. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E4

3. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E

4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U

5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8

In this final episode of the series, Lee and Pete delve into the challenges and fears of launching a new coffee roasting business in a tumultuous economy, and the value of having a clear vision and mission.

The episode covers the importance of understanding cost structures, pricing strategies, and the emotional rollercoaster that comes with entrepreneurship.

Pete shares his journey, experiences, and the reasons behind starting Caffeine Control Coffee, a business aiming to offer solutions for better health and wellbeing through coffee.

Don't miss the insightful conversation and practical advice for aspiring business owners.

00:00 Introduction: The Reality of Starting a Business

00:18 Navigating the Path with a Clear Vision

01:01 Sponsorship Message: Map It Forward Workshop

01:39 Welcome and Reflections on the Podcast Series

02:23 Discussing the Journey of Caffeine Control Coffee

03:26 The Importance of a Unique Product

05:40 Challenges and Rewards of Starting a Roastery

06:58 The Role of Consulting and Mastermind Groups

08:50 The Fundamentals of Running a Business in 2025

12:24 Building Relationships in the Coffee Industry

13:53 Understanding the Business Side of Coffee

18:16 Pricing Strategies and Market Challenges

24:13 Pricing and Sourcing Micro Lot Coffees

26:02 Understanding Business Costs and OPEX

27:49 Challenges of Scaling a Coffee Business

31:01 Advice for Starting a Business in 2025

38:38 Introducing Caffeine Control's Coffee Products

42:12 Shipping and Logistics

43:30 Series Conclusion and Final Thoughts

Connect with Caffeine Control Coffee and Pete Licata here:

• https://caffeinecontrol.coffee/

• https://www.facebook.com/profile.php?id=61560412733106

• https://www.instagram.com/caffeinecontrol.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops

"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops

"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]

******************************

This is the 4th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

The five episodes of this series are:

1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm8

2. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E4

3. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E

4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U

5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8

In this episode of the series, join Lee and Pete in an insightful discussion about caffeine in coffee. This episode covers caffeine content in different brewing methods, the emerging trend of decaf coffee, and caffeine's health impacts.

From understanding dose impact to the role of caffeine in taste and health, this episode brings a new perspective to the coffee industry. Don't miss out on this valuable conversation.

00:00 Understanding Caffeine in Coffee

00:21 Exciting News: Regenerative Coffee Farming Workshops

01:42 Introduction to the Daily Coffee Pro Series

01:56 The Rise of Decaf Coffee

06:39 Health Impacts of Caffeine

11:45 Challenges in Measuring Caffeine Content

16:50 Decaf Coffee: Myths and Realities

22:56 Caffeine Content in Different Brew Methods

30:42 Choosing the Right Decaffeination Process

33:52 Looking Ahead: Caffeine in the Coffee Industry

34:15 Conclusion and Next Episode Preview

Connect with Caffeine Control Coffee and Pete Licata here:

• https://caffeinecontrol.coffee/

• https://www.facebook.com/profile.php?id=61560412733106

• https://www.instagram.com/caffeinecontrol.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops

"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops

"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]

******************************

This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

The five episodes of this series are:

1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm8

2. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E4

3. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E

4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U

5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Pete delve into the transformation currently sweeping the coffee industry.

They discuss critical topics such as the ongoing shifts toward home brewing and roasting, the financial pressures of the coffee value chain, and the pivotal changes impacting producers and consumers alike.

With a focus on coffee competitions, market instability, and rising costs, the conversation explores why it's imperative not to deflect but to take control of one's destiny during this bumpy ride.

Additionally, insights into the future of specialty versus commercial coffee, the importance of sustainable practices, and producer challenges highlight the urgency for industry-wide awareness and adaptation.

Don't miss out on this significant discussion that touches on the current reckoning in the coffee world and what lies ahead.

Subscribe, like, comment, and share to stay informed on vital industry trends and knowledge.

00:00 Introduction: Navigating Uncertainty

00:47 Sponsorship Message: Become a Coffee Consultant

01:25 Series Overview: Shifts in the Coffee Industry

01:52 The Reckoning: Industry Changes and Challenges

04:09 Economic Pressures and Value Chain

06:49 Specialty vs. Commercial Coffee

11:28 Producer Perspectives and Future Concerns

24:09 The Future of Coffee: Trends and Predictions

32:01 Conclusion: Reflecting on Coffee's Future

Connect with Caffeine Control Coffee and Pete Licata here:

• https://caffeinecontrol.coffee/

• https://www.facebook.com/profile.php?id=61560412733106

• https://www.instagram.com/caffeinecontrol.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops

"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops

"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]

******************************

This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

The five episodes of this series are:

1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm8

2. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E4

3. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E

4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U

5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Pete explore the significance and implications of coffee competitions.

The discussion revolves around how winning such events, particularly the World Barista Championship, can transform careers. They delve into the substantial financial benefits, networking opportunities, and career shifts that result from these competitions.

However, Lee and Pete also critically examine the current state of the competition ecosystem, discussing its elitism, financial barriers, and whether it truly advances the coffee industry. They consider the potential for more meaningful uses of time and resources towards solving industry-wide issues.

The episode concludes with a reflection on the need for evolving and diversifying the methods by which the coffee industry moves forward.

00:00 Life-Changing Competitions

01:05 Regenerative Coffee Farming Workshops

02:26 Introduction to the Series with Pete Licata

02:42 The Role and Impact of Coffee Competitions

05:26 Challenges and Evolution of Competitions

08:48 Financial and Accessibility Issues

23:06 The Psychological Impact of Competitions

25:04 The Shadow Industry of Coffee Competitions

26:38 Future Directions and Industry Challenges

36:40 Closing Thoughts and Next Episode Preview

Connect with Caffeine Control Coffee and Pete Licata here:

• https://caffeinecontrol.coffee/

• https://www.facebook.com/profile.php?id=61560412733106

• https://www.instagram.com/caffeinecontrol.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops

"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops

"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]

******************************

This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

The five episodes of this series are:

1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm8

2. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E4

3. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E

4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U

5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8

In this episode of the Daily Coffee Pro by Map It Forward, Lee and Pete explore the lack of industry standards, the evolving concept of specialty coffee, and the challenges faced by new entrants in the coffee business.

Pete shares insights from his 20+ years of experience, including the impact of caffeine and the necessity of industry cohesion.

Learn about the turning point the coffee industry is experiencing and how we can navigate these changes. Stay tuned for upcoming episodes where they dive deeper into topics like coffee competitions.

00:00 Introduction to the Cafe Industry

00:43 Sponsorship Message

01:21 Welcome and Series Introduction

02:04 Meet Pete Licata

02:18 Pete's Journey in the Coffee Industry

05:06 Focus on Caffeine

07:21 The Evolution of the Coffee Industry

10:38 Challenges in Specialty Coffee

19:16 Reinventing the Wheel in Coffee

21:39 The Need for Industry Cohesion

25:06 Conclusion and Next Episode Teaser

Connect with Caffeine Control Coffee and Pete Licata here:

• https://caffeinecontrol.coffee/

• https://www.facebook.com/profile.php?id=61560412733106

• https://www.instagram.com/caffeinecontrol.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops

"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops

"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]

******************************

This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

The episodes of this series:

1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA

2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY

3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk

4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc

5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses strategies for succeeding in grocery retail with Alli from Retail Ready™.

They cover why simply getting your product on the shelf isn't enough and stress the importance of driving sales in the first 30 days to keep your product on the shelves.

Packed with practical advice and expert insights, this episode is a must-watch for anyone looking to expand their coffee brand into retail.

00:00 The Importance of Driving Sales in the First 30 Days

00:15 Exciting News: Regenerative Coffee Farming Workshops

01:36 Introduction to the Final Episode with Alli from Retail Ready™

02:35 Strategies for Staying on the Shelf and Growing Your Brand

06:04 The Coordinated Kickoff and Reorder Strategies

13:22 Expanding Your Brand: Local to National

16:19 The Importance of Staff Engagement and Effective Marketing

21:07 Final Thoughts and Resources for Grocery Success

24:52 Closing Remarks and How to Support the Podcast

Connect with Allison Ball and Retail Ready™ here:

https://www.instagram.com/foodbizwiz/

https://www.alliball.com/home

REBUTTAL

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops

"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops

"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]

******************************

This is the 4th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

The episodes of this series:

1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA

2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY

3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk

4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc

5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses with Alli from Ready Retail the pervasive misconception that getting products into grocery stores like Whole Foods or Sprouts guarantees business success.

They delve into the intricate realities and challenges of grocery retail, emphasizing the importance of understanding financial documents like profit and loss statements.

They also cover the high costs and risks associated with grocery retail, the necessity of proper cash flow management, and why emerging brands need to diligently assess their readiness before jumping into retail.

00:00 The Myth of Instant Success in Grocery

01:02 Introduction to the Series and Guest

01:16 The Harsh Realities of Grocery Business

01:39 Financial Literacy in the Coffee Industry

02:40 The Expensive Hobby vs. Real Business

04:12 The Reality Check for Aspiring Brands

08:28 The Financial Strain of Grocery

11:13 Price Increases and Retailer Relationships

13:27 The Importance of Consistency in SKUs

16:27 The Humiliation of Failing in Retail

21:38 Final Thoughts and Next Steps

Connect with Allison Ball and Retail Ready™ here:

https://www.instagram.com/foodbizwiz/

https://www.alliball.com/home

REBUTTAL

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops

"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops

"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]

******************************

This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

The episodes of this series:

1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA

2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY

3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk

4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc

5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the critical importance of coffee brands being fully prepared for grocery store pitches with Alli from Retail Ready.

The episode outlines the necessary preparations including understanding the product, pricing, placement, purchasing, and promotion strategies.

They emphasize the significance of having a well-rounded approach to customer acquisition and navigating the complexities of entering the grocery market while addressing challenges such as pricing models, retail strategies, and ensuring sell-through.

Tune in to gain actionable insights into enhancing your brand’s grocery store presence and avoiding common pitfalls.

00:00 The Importance of Being Prepared for Sales Pitches

00:26 Exciting News: Regenerative Coffee Farming Workshops

01:47 Episode Introduction

02:00 Preparing for Grocery Store Entry: Key Considerations

06:39 The Five P's Framework for Wholesale Success

10:48 Challenges and Strategies in Grocery Pricing

13:50 Understanding Placement and Purchasing Processes

18:11 Promotions and Handling Unsold Stock

22:44 Conclusion and Next Episode Teaser

Connect with Allison Ball and Retail Ready™ here:

https://www.instagram.com/foodbizwiz/

https://www.alliball.com/home

REBUTTAL

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops

"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops

"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]

******************************

This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

The episodes of this series:

1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA

2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY

3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk

4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc

5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee and guest Alli from Retail Ready™ discuss the common mistakes coffee brands make when trying to get their products into grocery stores.

They emphasize the importance of not assuming that a product will sell itself and the need for a solid marketing strategy to support in-store sales.

The episode covers topics like the misconception that grocery stores will push products for brands, the necessity of providing a compelling sales story, and the challenges of pay-to-play practices.

The discussion also highlights the importance of understanding consumer behavior and ensuring effective in-store promotions to maintain shelf space.

00:00 Introduction: The Reality of Selling Your Product

00:32 Sponsorship Message: Map It Forward Workshop

01:11 Welcome and Series Overview

01:35 Personal Experience: Challenges in Grocery

02:51 Common Mistakes in the Coffee Category

06:00 The Importance of Sales Proof

06:30 Misconceptions About Grocery Sales

11:49 Pay-to-Play in Grocery Stores

17:34 Marketing Strategies for In-Store Sales

24:20 Conclusion and Next Steps

Connect with Allison Ball and Retail Ready™ here:

https://www.instagram.com/foodbizwiz/

https://www.alliball.com/home

REBUTTAL

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops

"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops

"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]

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This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

The episodes of this series:

1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA

2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY

3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk

4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc

5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU

In this episode, Lee and Alli discuss the challenges faced by coffee brands trying to enter the crowded grocery market.

They explore the complexities of the grocery landscape, the competitive nature of getting a product on the shelf, and the essential role of a wholesale buyer.

They also highlight the increased financial obligations and the evolving focus on diversity in product categories.

Don't miss this insightful conversation and stay tuned for more episodes where they dive deeper into the common mistakes made by brands attempting to break into the grocery sector.

00:00 Introduction: The Challenge of Getting into Grocery Stores

00:42 Exciting News: Regenerative Coffee Farming Workshops

02:03 Series Introduction

02:18 Guest Introduction: Alli Ball from Retail Ready™

02:37 Understanding the Grocery Landscape

09:33 The Role of Wholesale Buyers

16:25 Changes in the Grocery Industry

21:08 Conclusion and Next Episode Teaser

Connect with Allison Ball and Retail Ready™ here:

https://www.instagram.com/foodbizwiz/

https://www.alliball.com/home

REBUTTAL

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]