b Cause Work Doesn't Have to Suck

248: Think Outside the (Brown) Box to Finally Stand out from Your Competition


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Are You Fitting In or Standing Out?

In this episode, Erin gives you permission to chuck the rulebook and transform your business strategy. You’ll hear Erin give real examples on how bold, authentic communication can make your business unforgettable and connect with your customers in ways you've never imagined.

In this episode you’ll hear how:

1.) Authenticity boosts both your internal culture and your external sales game.

2.) Authentic communication helps you stand out and build trust inside and out.

3.) To say goodbye to corporate buzzwords and hello to genuine, relatable language.

4.) Erin's rewrites show how real language makes a real impact.

5.) Tips to challenge the norm, stand out, and make your business unforgettable.

 

If you’d like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie  

To connect with Erin and/or Nicole, email: [email protected] 

If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!

  •  Follow b Cause on Twitter (really it's mostly Nicole)  

  •  Follow Erin on LinkedIn or Instagram 

  •  Join the b Cause Podcast Facebook Group 

  •    Take our simple, fun and insightful"What’s your workplace superhero name?”quiz

  •   Unleash your Authentic Superpower with Erin’s book,"You Do You (ish)" 

  • Check out our blog for more no-BS career advice 

  • Work with Us

  • Or just buy some fun, authentic, kick-ars merch here

  • DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.

    Tweetable Comments

  • "The same value that you get when you're using authenticity internally, in culture and leadership, is just as profound when applied externally, to sales, business development, and marketing materials."

  • "If you start to train your people and rewire their brain to see the value of using authenticity, it will help you both externally to stand out, and internally to improve culture and engagement."

  • "We focus so much on the innovation and the cool features, and then what do we do? We throw it in a brown Amazon package."

  • If you just have the guts and vision to be more authentic, to be bolder, to talk like a human, you would easily stand out."

...more
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b Cause Work Doesn't Have to SuckBy Erin Hatzikostas

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