School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin

In this episode, Brad, Bel and Scully examine why strong school communication begins before the wording stage. Combining the principles of strategy drives story and meaning before message, they explain why schools can sound articulate while still leaving parents unsure about what matters most. The trio discuss how weak strategy turns communication into a list, why more content rarely builds confidence, and how clearer intent gives story direction and message weight. They challenge heads to settle purpose and meaning before asking marketing teams to write. Episode link:

• Reflection and Leadership Guide: Strategy drives story and meaning before message

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