Heather is a strategy-led website designer for wedding professionals who are ready to consistently attract aligned, high-end couples who convert into ready-to-book clients. With 10+ years of experience across the wedding industry and web design, she brings an intuitive understanding and strategic approach of what it takes to position yourself as a high-end photographer.

Heather's Freebie: Website Checklist

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00:00 Welcome and Guest Intro

00:41 Heather’s Origin Story

02:29 Strategy First Luxury Sites

05:03 Audits and Analytics Deep Dive

06:26 Homepage Hooks and Portfolio Sales

09:18 Portfolio vs Blog Explained

11:43 Raising Prices Needs Trust

14:09 What Luxury Design Really Is

18:10 Connection and Testimonials That Convert

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🎞 Grab my free class, 3 Secrets to Book Documentary Editorial Weddings

🪩 Join InDemand, my marketing membership for photographers ready to get their next 3-5 inquiries from one Instagram post

🏛️ Apply for The Wedding Atelier, my high-touch business program that helps photographers double then triple their prices so they can free up their weekends.

🤍 Come say hi on Instagram and Threads 
🎧 Loved this episode? Leave a rating & review on Apple or  Spotify  🫶🏽