In this episode, Karen Kirton interviews Jane Tui, Director of Outsource to Us, to discuss how marketing and branding play a crucial role in recruiting top talent. With 90% of CEOs expecting staff shortages and unemployment rates at historic lows, businesses need to stand out and be attractive to potential employees—not just customers.

In today’s episode, you will learn about:

• Why recruitment is more of a marketing exercise than an HR one
  • Candidates are no longer just applying for jobs—they’re researching potential employers.
  • Businesses that effectively tell their brand story attract both customers and high-quality employees.
• The importance of social media and online presence
  • Having a LinkedIn profile is essential, especially for founders and business owners, as candidates check profiles before applying.
  • Social media reluctance can be overcome by outsourcing or having a marketing team manage your presence.
• Practical steps to improve employer branding
  • Invest in a company culture video (if budget allows) to showcase what it’s like to work in your business.
  • Optimize your website so it can be found by potential employees searching for career opportunities.
  • Post engaging content on social media about your workplace culture, team achievements, and company events.
  • Leverage LinkedIn for recruitment—candidates will check your company page after seeing job ads.
  • Encourage employees to update their LinkedIn profiles with a consistent company header and description.
  • Promote your business on job boards and university career sites to reach new talent.
  • Use email marketing to share job openings—it's an easy way for people to forward opportunities to their networks.
• Industry trends and the future of recruitment
  • More than 60% of projected employment growth to 2026 will come from four industries: 
    • Healthcare & Social Assistance
    • Accommodation & Food Services
    • Professional, Scientific & Technical Services
    • Education & Training
  • 9 in 10 new jobs will require post-school education, reinforcing the need for businesses to upskill and retain staff.

By applying these marketing techniques, businesses can differentiate themselves in a highly competitive job market and attract top talent without relying solely on salary incentives.

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Are you expecting staff shortages this year? We’d love your feedback on this series, just head on over to Amplify HR or connect with Karen on LinkedIn.

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Get our free eBook packed with practical strategies to attract, engage, and retain top talent. Perfect for business owners and leaders focused on building a thriving team. Download it at amplifyhr.com.au/downloadable/find-grow-keep