Secret Sonics

#254 - The Shelf-Life of Major Credits


Listen Later

Learn the three essential principles that turn your biggest credits into sustainable income, why Grammy winners still struggle to find work, and how to position yourself so clients see your rate as a steal instead of an expense. Carl shares real strategies from working with 15+ Grammy-winning students who came to him for business help.



Discover:
  • The uncomfortable reality that major awards have expiration dates for client attraction
  • How the music industry shifted from 4,000 annual albums in 1970 to 100,000 daily uploads
  • Why high-end mixing engineers charge based on peace of mind rather than sound quality
  • The four client decision levels from price-shopping to relationship-based hiring
  • How major label timelines create cascading risks worth paying premium rates to avoid
  • Why existing clients resist rate increases but new clients accept higher starting prices

Ben and Carl's Weekly Inspiration Playlist - https://open.spotify.com/playlist/1IpnxDVoTY44JBV1j19H4h?si=0f80e020d8ae497e

LA Wildfire Relief:
Musicares - https://donor.musicares.org/page/lafirerelief
WAMTN - https://give.wearemovingtheneedle.org/campaign/654724/donate


Learn more about StudioLand - https://www.welcometostudioland.com/a/2147995182/bmyFf8p5

Download our free guide: "The Future-Proof Mixing Engineer: 8 Essential Skills for 2024 and Beyond" - https://mpe-ebook.benwallick.com/future-proof-mixing


Connect with us:

Secret Sonics - https://www.instagram.com/secretsonics
Ben - https://www.instagram.com/benwallickmusic/
Carl - https://www.instagram.com/carlbahner/

Learn more:

https://www.benwallick.com/
https://www.carlbahner.com/


This episode with edited by Gavi Kutliroff - https://www.instagram.com/pleasant_peasant_music/




...more
View all episodesView all episodes
Download on the App Store

Secret SonicsBy Ben Wallick and Carl Bahner

  • 5
  • 5
  • 5
  • 5
  • 5

5

43 ratings


More shows like Secret Sonics

View all
The Fretboard Journal Guitar Podcast by The Fretboard Journal

The Fretboard Journal Guitar Podcast

348 Listeners

Production Expert Podcast by Production Expert

Production Expert Podcast

117 Listeners

Bobby Owsinski's Inner Circle Podcast by Bobby Owsinski

Bobby Owsinski's Inner Circle Podcast

126 Listeners

Working Class Audio by Working Class Audio

Working Class Audio

203 Listeners

Recording Studio Rockstars by Lij Shaw

Recording Studio Rockstars

501 Listeners

The Mastering Show by The Mastering Show Podcast

The Mastering Show

228 Listeners

Master Your Mix Podcast by Mike Indovina

Master Your Mix Podcast

50 Listeners

Tape Notes by In The Woods

Tape Notes

180 Listeners

hanging out with audiophiles by hanging out with audiophiles

hanging out with audiophiles

243 Listeners

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond by Pushkin Industries

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond

4,124 Listeners

The SonicScoop Podcast | Mixing, Mastering, Audio Engineering and Music Production by SonicScoop

The SonicScoop Podcast | Mixing, Mastering, Audio Engineering and Music Production

167 Listeners

How Long Gone by Chris Black & Jason Stewart / Talkhouse

How Long Gone

895 Listeners

Chewing the Gristle with Greg Koch by Greg Koch

Chewing the Gristle with Greg Koch

219 Listeners

Progressions: Success in the Music Industry by Travis Ference

Progressions: Success in the Music Industry

40 Listeners

Tetragrammaton with Rick Rubin by Rick Rubin

Tetragrammaton with Rick Rubin

1,015 Listeners