This is the first episode in our three part series on cross-cultural research. In this episode, Erin and JH chat with Elsa Ho, a Senior UX Researcher at Uber who works on airports and events.

Elsa is no stranger to international and cross-cultural research though, she's spent most of her career helping companies and teams learn about international audiences. She walked through some of the meaningful cultural differences she's encountered over the years, how she works with translators to ensure she's getting the full message, and how she makes the most of each trip.

About our guest
Elsa is a mixed-methods and impact-driven research leader with 12 years of experience. She led strategic research for products, services, and businesses that serve millions of people around the globe. Currently a Staff Researcher at Doordash. Ex-Facebook, ex-Microsoft, ex-Uber (where she worked at the time of our interview).