It's no secret that the toy industry is heavily influenced by popular media. Many people in toys compare it to the fashion industry because both are all about fast-moving trends. Traditionally, the most popular toy lines were created around popular network tv shows and blockbuster movies. But thanks to the growth of social media, and the disruption of the movie industry due to the coronavirus, the toy industry is seeing heavy influence arise from influencers on YouTube, Instagram, and streaming platform originals.

So in today's episode, The Toy Coach addresses the growing importance of establishing a brand identity and connecting with your target audience online. If you want a leg up on other inventors, then building a social following should be at the top of your to-do list. The value of social proof for your toy ideas has been building within the toy industry for years, and it will only continue to gain more importance. If you're ready to start building a social following around your toy brand then I've got a great starting point for you right here, in this episode.


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