On today's episode of CPG Insiders, Mark + Justin are back with part 2 of their "Rules for Retail" series — and this time, they're talking dollars and sense. From advertising spend to broker relationships, learn the exact strategies successful brands use to scale at exponential rates. Discover what "15% just to stay in place" really means, why your broker should scare you a little, and how exponential growth only comes when you stop playing it safe.

On today's episode of CPG Insiders, Mark + Justin are back with part 2 of their "Rules for Retail" series — and this time, they're talking dollars and sense. From advertising spend to broker relationships, learn the exact strategies successful brands use to scale at exponential rates. Discover what "15% just to stay in place" really means, why your broker should scare you a little, and how exponential growth only comes when you stop playing it safe.

On today's episode of CPG Insiders, Mark + Justin are back with part 2 of their "Rules for Retail" series — and this time, they're talking dollars and sense. From advertising spend to broker relationships, learn the exact strategies successful brands use to scale at exponential rates. Discover what "15% just to stay in place" really means, why your broker should scare you a little, and how exponential growth only comes when you stop playing it safe.

26 Unbreakable Rules for Retail Part 2: Investment Strategies

CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns.

They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.

Business

Marketing

CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.

CPG Insiders brings the insights and expertise that Jekyll &amp; Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns.

They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.

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26 Unbreakable Rules for Retail Part 2: Investment Strategies

26 Unbreakable Rules for Retail Part 2: Investment Strategies

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