Beth Zoneraich, CEO of Pinnacle Fertility, is back on Inside Reproductive Health to share the hard numbers and the deeper philosophy behind what she calls the Pinnacle Operational Model.

We deep dive into::

• Why they automate the back end of patient care (but never the front)

• How 3,000 unanswered phone calls became 500 new patients

• The “J curve” of operational change (where things get worse before they get better)

• Whether business leaders can help achieve work-life balance for clinical staff

• The build vs buy debate

  How they saved $1M saved by building (not buying) a witnessing system