I’m officially in my soft era. And no, that doesn’t mean I’ve stopped dreaming big or running my business—it means I’ve stopped trying to prove my worth through hustle.

In this episode, I’m sharing how slowing down, getting present (yes, I made a basket out of bark), and embracing intentional living has not only transformed me... it’s transformed my business.

We’re talking about:

• What being in your soft era really means (and what it definitely doesn’t)

• How high standards and softness can exist in the same room (spoiler: they’re besties)

• The surprising ripple effects this shift has had on my life and business

• Real ways you can start your own version of a soft era—even if you only have 10 minutes a day
  

If the idea of ease makes you twitch, this one’s for you. Grab a warm drink and let’s get into it.

• Come share your version of the soft era with me on Instagram: @gina_keeping

• Ready to explore what ease could look like in your life or business? DM me the word “SOFT” and let’s chat 💬

• Hop on the email list and snag some freebies to help you grow and scale your business, plus get some awesome weekly tidbits.