In this solo episode, Karen Kirton invites listeners to reflect on a fundamental but often overlooked question: when was the last time you reviewed your company values? She explores how values can guide culture and business decisions—but only if they’re embedded meaningfully, not just words on a wall.

In today’s episode, you will learn:

• How to reflect on the purpose of your values – Why your values should be directly tied to the culture you want to create.
• Steps to define or refresh your values – Including practical prompts and tools like Brené Brown’s values lists.
• Why behavioral statements matter – How to bring values to life with examples of what they actually look like in action.
• How to embed values in everyday decisions – From client conversations to team check-ins, using values as a lens for consistency and alignment.
• Tips to regularly revisit your values – Why reflection and discussion across the team is key to making values part of your culture, not just documents.

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