Amazon, Tesla, and FedEx did not see profit during their first five years, but their investors continued to put their trust in them until they finally hit their breakthrough. How did they make this happen? What motivated the investors to keep investing in these companies? How did they tell their stories? In this episode of Innovation Storytelling, Dan Toma, author of Innovation Accounting & The Corporate Startup, talks about innovation accounting, how it differs from regular accounting, and why it’s a crucial tool in innovation storytelling.

Amazon, Tesla, and FedEx did not see profit during their first five years, but their investors continued to put their trust in them until they finally hit their breakthrough. How did they make this happen? What motivated the investors to keep investing in these companies? How did they tell their stories? In this episode of Innovation Storytelling, Dan Toma, author of Innovation Accounting & The Corporate Startup, talks about innovation accounting, how it differs from regular accounting, and why it’s a crucial tool in innovation storytelling.

Amazon, Tesla, and FedEx did not see profit during their first five years, but their investors continued to put their trust in them until they finally hit their breakthrough. How did they make this happen? What motivated the investors to keep investing in these companies? How did they tell their stories? In this episode of Innovation Storytelling, Dan Toma, author of Innovation Accounting &amp; The Corporate Startup, talks about innovation accounting, how it differs from regular accounting, and why it’s a crucial tool in innovation storytelling.

27: Innovation Accounting & The Corporate Startup Author Lets the Numbers Tell the Story

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process.

I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I've spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. 

Great innovation stories make change possible. They let us step into a future we can't see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

Business

Marketing

Management

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I've spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can't see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

Share 27: Innovation Accounting & The Corporate Startup Author Lets the Numbers Tell the Story

Sign up to save your podcasts

27: Innovation Accounting & The Corporate Startup Author Lets the Numbers Tell the Story

27: Innovation Accounting & The Corporate Startup Author Lets the Numbers Tell the Story

More shows like Innovation Storytellers

History Extra podcast

The Diary Of A CEO with Steven Bartlett