The first Dubai series episode is here!

Marc sits down with Amir Ali, CEO of LOGIX, for a fast, honest, and deeply insightful conversation about what it really takes to succeed in Dubai's channel ecosystem. From the pace of doing business to the expectations placed on vendors and partners, Amir breaks down the realities of a marketing thats evolving faster than most people realise.

This episode goes beyond surface-level commentary, it's a candid look at expertise, investment, culture, and the mindset required to win in the Middle East.

Topics covered:

• Why Dubai now demands true experts, not generalists
• How the region has shifted commercially and culturally
• The "chicken or the egg" dilemma for vendors entering the Middle East
• Why early investment is the only strategy that builds trsut
• The role of language, culture, and local presence in partner success
• How Dubai's pace now surpasses London
• What vendors misunderstand about the region, and how to fix it

A standout opening to the Dubai series.