Influencer and affiliate marketing have taken the digital world by storm this decade. The reason is simple: people trust people.

Customers don’t want to be sold to by a faceless financial organization. They want to engage with trusted people who can bridge their needs to your product or service.

Alana Levine">Alana Levine, Chief Revenue Officer at Fintel Connect">Fintel Connect, tells us why your institution or fintech should consider influencer and affiliate marketing for your digital strategy.

Join us as we discuss:

- The evolution of third-party influencer marketing relationships (7:50) 

- How smaller institutions can build brand equity through influencers (13:37)

- Why having ROI measurement in place is critical for partnerships (21:59)

Check out these resources we mentioned during the podcast:

- Alana Levine">Alana Levine

- [email protected]">[email protected]

- Fintel Connect">Fintel Connect

- 5 Essential Metrics that Prove the Marketing Strategy Works">5 Essential Metrics that Prove the Marketing Strategy Works

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts">Apple Podcasts, on Spotify">Spotify, or here">here.

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