Target’s diversity, equity, and inclusion (DEI) policies have landed it in hot water once again, this time in the form of a class-action lawsuit alleging the retailer misled investors about the financial risks of these initiatives. The lawsuit, spearheaded by the City of Riviera Beach Police Pension Fund in Florida, claims Target issued false statements and artificially inflated stock prices while pushing social agendas instead of prioritizing shareholder value. Target’s stock has plummeted 22%, wiping out a staggering $15.7 billion in market value. This backlash is part of a broader corporate retreat from DEI policies as companies like McDonald’s, Meta, and John Deere roll back similar programs. The lawsuit highlights growing skepticism toward corporate virtue signaling and raises concerns about businesses prioritizing progressive activism over financial responsibility. As companies continue to distance themselves from DEI, this legal battle may set a precedent for future corporate accountability.