In this episode, we talk about:

“This is just who I am.” Ever said that before?

Whether it’s about being “bad at tech,” not showing up online, or avoiding visibility like it’s the plague—we all have stories we tell ourselves to stay safe.

But what if that sentence is the very thing keeping you from the business (and life) you actually want?

In this episode, I’m breaking down the sneaky, subconscious ways we cling to old identities—and how those stories can quietly sabotage your growth.

We’ll talk about the fears behind it, why we resist change so much as adults, and how to shift from stuck to expanding… even if you’re scared (or still figuring it out).

If you’ve been playing small, doubting your capability, or telling yourself “I’m just not that kind of person”… this one’s for you.

• Why “this is just who I am” is one of the most dangerous things you can say in business

• How your identity is shaped by environment, not fate

• The real fears hiding under the surface (spoiler: it’s not just about failure)

• Why it’s totally okay to be a beginner—and how to reframe the way you see yourself

• How to move from self-protection to self-leadership without losing who you are

  
  

  Quote to remember:

“You’re not stuck. You’re just repeating a version of you that no longer fits. It’s time to decide who you’re becoming.”

Links & Resources:

• Take the Business Growth Quiz to discover your stage and what to focus on next: TAKE IT HERE
  

• Want support to evolve into your next-level self in business and life? Check out the https://thebusinesscircle.ca/https://thebusinesscircle.ca/, it’s where all the business magic happens.

• Let’s connect on Instagram: @gina_keeping

  
  

💌 Loved this episode?

Leave a rating or review—and send it to a friend who needs this reminder. You never know who’s clinging to a story that’s no longer serving them.