The ABIC Podcast

277: Radiate Success: How To Elevate Your Game in the Business of Professional Skincare with Emma Hindmarsh from Murad Australia


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Today’s guest is Emma Hindmarsh from Murad Australia.

Since arriving on Sydney’s Northern Beaches 14 years ago, Emma has worked with all major Australian retailers; department stores, pharmacies, e-tailers, grocery businesses and pure-play cosmetics enterprises. She’s nurtured businesses, propelled innovation and launched brands across the globe and across sales channels.

Her latest role as General Manager for Murad Skincare Australia has seen Emma wearing all of the hats! Initially running every channel and customer touchpoint for Murad Australia, she has since appointed a team of skilled professionals to take over implementation, leaving her free to build strategy, identify partnerships and accelerate a profitable business, achieving the elusive break-even 3 years in advance of plan.

Emma is passionate about sharing her insights with salon partners, to identify actionable steps to building a memorable brand and financially viable business model through branding, wording and the consistency of your message. 

Looking to elevate your game in the business of Professional Skincare from Murad Australia, today we welcome Emma Hindmarsh.


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