‘Who’s holding those strings’: Molly McPherson goes viral on TikTok for decoding celebrity PR strategy. - Boston Globe, Dec. 25, 2023

Seeing my name next to the words 'viral' and 'TikTok' is nothing short of terrifying.

In this final episode, the tables are turned when I sit down for an interview with the Boston Globe's Dana Gerber for a feature story highlighting my work as a creator on TikTok. Judging by the comments that appeared alongside the story, I was a hit!

GoodBob

12/25/23 - 8:51PM

Congratulations to Molly on capitalizing on the ‘who could care less ‘ market - good for you!

Okay, maybe not.

This episode reveals the intricate balance of managing one's own public relations in the digital era, especially when personal and professional realms intersect.

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