Rev Real Estate School | Top Real Estate Agent Training

277 - The Perfect Prospecting Email


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Today, we dive into the art of prospecting emails for real estate agents! In this episode, we'll discuss the key elements of creating effective prospecting emails that can help you expand your client base.

0:00 Prospecting emails vs. people referred to us

3:20 What’s really a cold lead?

4:59 Subject line

7:24 Body of the email

9:38 Two types of emails: CTA and value based

16:08 The PS section

18:44 Break the cadence

📧 Prospecting Emails vs. Follow-Up Emails: Learn the crucial differences between prospecting emails and follow-up emails. Discover how to grab the attention of potential clients with compelling opening lines and tailor your messaging to make a lasting impression.

🔍 Defining a Cold Lead: Understand the concept of a cold lead and why it's essential to approach them differently. Gain valuable insights on how to warm up those leads and build a meaningful connection through your prospecting emails.

✉️ Subject Lines: Uncover the secrets to crafting captivating subject lines that entice recipients to open your emails. We'll provide you with proven strategies to increase your open rates and maximize engagement.

📩 The CTA Email vs. Value Email: Explore the importance of striking the right balance between a call-to-action (CTA) email and a value-driven email. Learn when and how to present your offers, while also providing valuable content that establishes you as a trusted resource.

📬 PS Section of an Email: Discover the power of the postscript (PS) section in your emails and how it can be a valuable tool for reinforcing your message and driving action. We'll share tips on using PS sections effectively to leave a lasting impression on your prospects.

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Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation

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Rev Real Estate School | Top Real Estate Agent TrainingBy Michael Montgomery

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