Channel Chat Podcast

#278 Steve Shakespeare: Distribution Alone Isn't Enough For The Future


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This week, Marc sits down with Steve Shakespeare to unpack the evolution of distribution, the rise of Strategic Growth Solutions, and how Arrow is redefining what a modern channel partnership looks like.

A sharp, honest conversation about transformation, vendor expectations, and the future of value in the channel.

They cover:

  • Why traditional distribution alone isn't enough anymore
  • How Arrow because the sales and marketing engine for Broadcom & Citrix
  • The real impact of the Broadcom shake-up on partners
  • Why resellers must shift from "products" to "solutions"
  • The rise of MSP models and OPEX-led buying
  • What agility really looks like inside a distributor
  • Steve's 35-year Intel journey and why he finally left

A brilliant episode for anyone in distribution, vendor leadership, or building the next era of channel growth.

...more
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Channel Chat PodcastBy Marc Sumner - CEO @ Robertson Sumner Ltd | Channel Chat


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