Clients today have more choices than ever when considering beauty, barber, and wellness professionals and businesses for services. The Client Journey relates not only to the service experience but also to every possible touchpoint -both in and outside of the salon, shop, or spa. From a prospective client's very first connection (whether it be in person, online, on social media, or by way of a booking platform) through post-appointment contacts, the client journey maps out every opportunity to make an impression in the best possible way. Tune in for some great insights around this big idea! Note: this is an introduction to a coming series of special episodes focused on "Mastering the BUSINESS of Beauty", created in collaboration with Schedulicity. Be sure to follow @schedulicity - and visit www.schedulicity.com for info on all of your salon, shop, spa, or independent pro scheduling needs.