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28. Wesfarmers OneDigital' MD, Nicole Sheffield: "Shop goes up 25% as soon as a customer join our program"
VTEX: https://vtex.com
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Welcome to Episode 28 of OFFBounds! Join Paula Macaggi as she sits down with Nicole Sheffield, Managing Director of Wesfarmers OneDigital and President of the Australian Retailers Association in Singapore while we were visiting the NRF APAC event last month.Â
In this insightful episode, we delve into Australia's retail landscape, Wesfarmers' diverse operations, including OneDigital which was founded in 2022 and brings together the Group's digital ventures like the OnePass membership program, the Catch marketplace, and the Group's data assets.Â
OneDigital fuels the Group's digital and data-driven growth, aiming to make shopping across the Group's retail businesses smoother, more rewarding, and valuable for customers. The team is about 600 strong, all working to enhance your shopping experience.
Connect with Us:
🔗 Follow OFFBounds on LinkedIn
🔗 Learn more about Wesfarmers OneDigital
🔗 Explore the Australian Retailers Association
View all episodes
By Paula MacaggiVTEX: https://vtex.com
---
Welcome to Episode 28 of OFFBounds! Join Paula Macaggi as she sits down with Nicole Sheffield, Managing Director of Wesfarmers OneDigital and President of the Australian Retailers Association in Singapore while we were visiting the NRF APAC event last month.Â
In this insightful episode, we delve into Australia's retail landscape, Wesfarmers' diverse operations, including OneDigital which was founded in 2022 and brings together the Group's digital ventures like the OnePass membership program, the Catch marketplace, and the Group's data assets.Â
OneDigital fuels the Group's digital and data-driven growth, aiming to make shopping across the Group's retail businesses smoother, more rewarding, and valuable for customers. The team is about 600 strong, all working to enhance your shopping experience.
Connect with Us:
🔗 Follow OFFBounds on LinkedIn
🔗 Learn more about Wesfarmers OneDigital
🔗 Explore the Australian Retailers Association