In this episode, Karen Kirton challenges the myth that only artists or musicians are creative—and explores how creativity is essential for every workplace, not just “creative” industries. Drawing on insights from innovation leaders and global research, she explains how cultivating creativity in your team can drive innovation, efficiency, and long-term success.

In today’s episode, you will learn:

• Creativity is for everyone.
  Karen explains how most of us lose our belief in our own creativity as we grow older, but that creative thinking isn’t limited to art—it’s about solving problems, generating new ideas, and challenging how things have always been done.
• Creativity fuels innovation.
  She breaks down the difference between creativity (thinking in new ways) and innovation (turning those ideas into action)—and why you need both to grow your business.
• Workplace culture matters.
  Fostering creativity means creating an environment where people feel psychologically safe, free to share ideas, and open to collaborating—even when not every idea will be used.
• Learn from innovative companies.
  Karen references the 2020 BCG Global Innovation Survey, highlighting that while tech giants like Apple and Amazon top the list, brands like Nike, Target, and Walmart also rank for innovation—proving that creativity applies in every industry.
• How to bring creativity into your team.
  Leaders can start by asking:
  – What makes companies in my industry innovative?
  – Do we create time and space for idea generation?
  – Do we reward curiosity and support experimentation?
  – How are we making collaboration and independence possible?

Karen encourages you to take action by researching innovative companies in your field and reflecting on how you can encourage curiosity, collaboration, and creative thinking to stay competitive in the long term.

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