This podcast episode explains why the business funding industry is considered recession-proof, thriving in both good and bad economic times.

During good times, businesses grow and need capital for expansion (new employees, bigger offices, equipment, marketing).

During bad times, businesses need funding to survive. Leo argues that even if lenders tighten up (as seen in 2008-2009), they still lend because it's their business model, though they might be more selective.

The episode further suggests that focusing on new and small businesses (startups) is even more recession-proof. This is because large businesses might struggle to qualify if their financials worsen, while startups with good credit can often still access funding (e.g., $25k-$150k).

Leo highlights a large market of 30 million small business owners and 70 million gig workers often ignored by traditional banks, presenting a significant opportunity.

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