If you’re going to do some kind of paid marketing, you better pick one and be good at it. But what if you weren’t good at any of those things? This is where compound marketing comes in – a concept that serial entrepreneur and bestselling author Dan Norris gradually built after many years of simply doing what he thought was fun and he was reasonably good at. After selling multiple businesses, Dan finally reflected on the unique components of what he was doing and came up with content, community, brand, and story. In this conversation with Paul Higgins, Dan explains his approach in each of these fundamental components. He argues that going organic is still the best way to grow a business rather than spending all your time and money on short-term strategies. You may disagree with some of what Dan has to say here, but his results definitely speak for themselves!

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