What if a digital tool could help bridge the gap between hearing loss and informed action?In this session from the 2025 Future of Hearing Healthcare Conference, Dr. Mel Ferguson of Curtin University introduces the Hear Choice project—a co-designed, evidence-based decision aid developed to empower adults with hearing loss. Backed by Australia’s National Health and Medical Research Council, Hear Choice is designed to address long-standing barriers in the hearing care pathway, from lack of knowledge and stigma to limited care options.Dr. Ferguson outlines how the tool was developed through stakeholder engagement, usability testing, and ongoing clinical evaluation. Early feedback from users and clinicians suggests that Hear Choice not only improves understanding but may also prompt meaningful behavior change. Watch now to learn how this scalable, brand-agnostic resource could support better-informed decisions and earlier intervention in hearing healthcare.Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn and X (formerly Twitter).- https://twitter.com/WeekinHearing- https://www.linkedin.com/company/this-week-in-hearing- https://hearinghealthmatters.org/thisweek/