In this episode of Channel Chat Dubai, Marc Sumner sits down with Kinda Baydoun, Senior Director at Veeam, to discuss leadership, partnerships, trust, and the future of the IT channel across EMEA. From starting her career at Sun Microsystems to leading one of the industry's most influential channel organisations, Kinda shares the lessons that shaped her journey and why building trust remains the foundation of every successful partnership. The conversation explores: • How Veeam is transforming its partner strategy across EMEA • Why "connecting the dots" is critical for channel success • The role of trust, relationships, and face-to-face engagement in the Middle East • What separates high-growth partners from those standing still • The impact of AI, cyber security, cloud adoption, and data resilience • Building high-performing teams and the qualities Kindah looks for in future leaders • Women in technology, mentorship, and sponsorship • Veeam's vision for the future following the acquisition of Coveware One of the most respected channel leaders in the region, Kinda provides valuable insights for vendors, distributors, MSPs, resellers, and technology leaders looking to accelerate growth in an increasingly competitive market. 🎙️ "We Have To Connect The Dots." A huge thank you to our Dubai Series sponsors: HPE | AMD | Titan Data Solutions | Logix