Get Sh!t Done

#29 How She Raised $3.5 Million from Sponsors (Carissa Reiniger, Small Business Silver Linings)

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Here's what you're going to learn from Carissa, founder of Small Business Silver Linings:

  • How they pivoted from a consulting model to a training model to SaaS model, which increased profit margins and scalability.
  • How the pivot led to raising $3.5M in corporate sponsorship and what was sponsored.
  • How false metrics of success nearly tanked her company at a couple of stages.
  • How decreasing prices increased profit margins.
  • How asking for money is a mindset shift where the shift allowed her to stop underselling herself.
  • And so much more

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