It's that time of year already, when all marketing strategists are madly submitting their plans and budgets to senior management while trying to juggle day-to-day tasks too. After a bunch of years writing these, I'm sharing the exact structure I use, plus some nuggets along the way to help you save time, what to focus on, and what to not- as well as talking about some new trends from 2021 that you might want to add into your plans next year...

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