You heard it here first. On this raw, honest episode of Process Podcast, Ed and Izzy pull back the curtain on the biggest, most controversial decision they almost made: completely abandoning CrossFit.

For months, we were struggling. Public perception, internal challenges, and a feeling of being stuck led us to the brink of a complete methodology overhaul. We were literally days away from making a monumental shift that would have redefined everything you know about Coastal Fitness and Process Programming.

What changed our minds? 🤔 This episode dives deep into:

- The Unseen Struggles: Why CrossFit's future felt uncertain and how market realities pushed us to the edge.

- The Breakthrough Research: What our community really wants, and why our assumptions about your training motivations were wrong.

- The Power of 1% Changes: How re-evaluating our business, from onboarding to community events, proved to be the game-changer.

- Team Transitions & Podcast Evolution: Get the inside scoop on recent team changes and how this podcast is leveling up with Izzy as co-host and exciting new series formats.

- A Major Life Update: Ed shares some big personal news that will change everything!

Tune in for the full story. Don't miss this one!