What does it really take to build one of the Middle East's leading technology distributors? In this episode of Channel Chat, Marc Sumner sits down with Mario Veljovic, General Manager of VAD Technologies, to explore his 30-year journey through the IT channel. From selling PC components in the 1990s to helping power some of the region's biggest AI infrastructure projects, Mario shares the lessons he's learned about leadership, distribution, vendor relationships and why execution matters more than ever. They discuss: Why IT distribution continues to thrive despite decades of predictions of its demise How VAD Technologies built a business around disruptive technologies What vendors should look for when entering the Middle East market How AI is reshaping distribution and the partner ecosystem Why trust, execution and long-term relationships win in enterprise technology The biggest opportunities and challenges facing distributors, vendors and resellers in 2026 Whether you're a vendor, distributor, reseller, MSP or systems integrator, this episode is packed with practical insights from someone who has helped shape the Middle East technology channel. Subscribe for more conversations with the leaders shaping the future of the global IT channel.