workshops work

293 - Facilitation as Salesmanship: Building Trust and Buy-In with Alan Versteeg


Listen Later

Are facilitators just salespeople in disguise? We’re not on commission, we’re not driven by a desired outcome, we don’t have a product, and nor are we in a numbers game… and yet, the longer I spoke to Alan Versteeg this week, the more I realised just how much we have in common.

And if you still don’t believe me, Alan is here to change your mind - after all, this is where he shines! Alan has been selling perspectives to people for many, many years, inviting them in to  realise new ideas - rather like that of a facilitator.

Learn how Alan masters the influence of persuasion, how he’s perfected the art of authenticity to build trust, and why he believes the buy-in of a group is actually your secret sales pitch.

Find out about:

  • The intersection of facilitation and sales: from trust to perception and psychology
  • Alan’s 26-year sales experience in selling perspectives
  • Why leaders need to master buy-in if they are to inspire new perspectives
  • The importance of appealing to someone’s values - not their ideals
  • The 6 Ps of persuasion

Don’t miss the next episode: subscribe to the show with your favourite podcast player.

Links:

Watch the video recording of this episode on YouTube.

Download the 6P Cheat Sheet

Connect to Alan Versteeg:

LinkedIn

Website

Share your thoughts about our conversation!

Support the show


✨✨✨

Subscribe to our newsletter to receive a free 1-page summary of each upcoming episode directly to your inbox, or explore our eBooks featuring 50-episode compilations for even more facilitation insights. Find out more:
https://workshops.work/podcast

✨✨✨

Did you know? You can search all episodes by keyword to find exactly what you need via our Buzzsprout page!

...more
View all episodesView all episodes
Download on the App Store

workshops workBy Dr Myriam Hadnes

  • 5
  • 5
  • 5
  • 5
  • 5

5

9 ratings


More shows like workshops work

View all
On Being with Krista Tippett by On Being Studios

On Being with Krista Tippett

10,282 Listeners

Radiolab by WNYC Studios

Radiolab

43,945 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,631 Listeners

10% Happier with Dan Harris by 10% Happier

10% Happier with Dan Harris

12,625 Listeners

Eat Sleep Work Repeat - better workplace culture by brucedaisley.com

Eat Sleep Work Repeat - better workplace culture

299 Listeners

Creative Confidence Podcast by IDEO U

Creative Confidence Podcast

126 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,633 Listeners

Women at Work by Harvard Business Review

Women at Work

1,389 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,183 Listeners

First Time Facilitator by Leanne Hughes

First Time Facilitator

23 Listeners

Facilitation Lab Podcast by Douglas Ferguson

Facilitation Lab Podcast

8 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,146 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,579 Listeners

Facilitating on Purpose by Beth Cougler Blom

Facilitating on Purpose

0 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

162 Listeners