If you have been building a residential solar installation business, then today’s episode is for you. Are you on the front lines trying to convince homeowners for value over price, and trying to help them understand how this investment is going to improve their overall well-being and life?

Grab a seat and listen to this conversation with LG Electronic’s Brian Lynch, the Director of Solar and Storage. Working closely with industry contacts and partners, Brian has been involved in hundreds of megawatts of solar projects that are generating clean energy around the world.

We went deep on some recent consumer research information that’s going to help you better sell solar.

Remember you can always find the resources and learn more about today’s guest, recommendations, book links and more than 290 other founder stories and startup advice at www.mysuncast.com.

Gain access to all the show notes & resources from this episode here

You can connect with the me, Nico Johnson, on Twitter, LinkedIn or email

Thanks a ton to our podcast sponsors for continuing to help make this content FREE to You! Please check them out and let me know what you think!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus