Jan-Benedict Steenkamp was doing very well in the academe when he hit a hump in his life. He was regularly writing many academic publications but became dispirited and demotivated when he was not able to see how his publications could move the needle in someone else’s life. Through reinventing himself, JB started writing business books where leaders and managers could read what he wrote and make a positive impact in their lives. Despite facing opposition from others around him, JB continues to do what he loves and make a positive impact to those around him.