Adam and Jeannie interview Michel Falcon to explore employee and customer engagement strategies that lead to amazing experiences that scale.

Leveraging culture for amazing experiences

If you want to deliver outstanding experiences, then you must have an amazing culture to match.

Today’s guest, Michel Falcon, is an expert at creating employee engagement strategies that lead to amazing customer experiences, and he has some great tips to share with you today!

First off, Michel explains that proper engagement starts with recruiting. In fact, it should start before you even consider hiring! As part of a special process Michel shares with our listeners, you can cut significant overhead by frontloading much of the work and starting off right.

“We need a certain type of individual who has a customer-centric DNA” -Michel Falcon

But it’s not just about hiring the right people and training them right. You need a solid ongoing engagement strategy. Michel shares some innovative ways he gets new hires engaged right from the start and keeps them engaged for the long term.

So, how does all of this relate to the customer experience? Michel’s strategies for hiring and engagement is only part of what we cover here. We hear amazing stories and tried-and-true experience strategies that can only work if your culture and hiring process are aligned with the ideal experience.

“If you aren’t ready to compete on customer experience, don’t even show up…” –Michel Falcon

Packed with scalable tips for hiring, training, designing experiences, and keeping engagement high on all fronts, this is a must-listen episode for leaders in any industry. You won’t believe some of Michel’s strategies actually work, but the results have been amazing. So, what are you waiting for? Listen in!

Interview Highlights

• Michel outlines his innovative process for hiring the right people. What are some key questions? [3:30]
• What is the $2o indulgence question, and why is it such a powerful tool – not just for recruiting, but ongoing engagement? [7:20]
• Confession: Michel “stole” this strategy from John DiJulius…because it’s awesome! [12:30]
• Michel has a special budget for “micro experiences,” but what are they, and how does his Experience Coordinator manage them? [16:35]
• How does Michel use video as a customer experience tool? [22:00]

About our guest

Michel Falcon is an entrepreneur, advisor and international keynote speaker who leverages customer experience and employee engagement strategies to grow businesses. He has been hired by multi-million and billion-dollar companies across dozens of industries to improve their customer experience and employee engagement and has traveled to countries like Canada, USA, Israel, Austria, Australia, Nigeria, Germany.

Michel has worked with and spoken to companies like McDonalds, Verizon Wireless, BlueCross BlueShield, Alfa Romeo, Electronic Arts and many others. As an entrepreneur, Michel is a partner in a hospitality company based in Toronto, Ontario that owns and operates restaurants that earns more than $10,000,000 in yearly revenue and has over 100 employees.

Connect with Michel

• Twitter
• LinkedIn
• Facebook
• YouTube
• Website

Related Content

• 360Connext® post, The Best CX Leaders ROCK at These 3 Things
• Customers That Stick® post, Introducing a New Guide to Customer Service Higher Education
• Episode 180: John DiJulius, The Customer Service Revolution
• Episode 176: (Tip) Hiring a Customer-Centric Employee
• We’re on C-Suite Radio! Check it out for more great podcasts

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