2X eCommerce Podcast

This is a remarkable direct-to-consumer (D2C) story - Colin McIntosh is the founder and CEO of Sheets and Giggles, a digital native brand in the $12 billion bedding space.

Colin started Sheets and Giggles by raising $284,000 with a crowdfunding campaign on Indiegogo and has since attracted $2M in VC funding. 

On this episode, he tells the unique story of the ideation process, prototyping, how to launch a successful crowdfunding campaign and why he made the decision to get VC funding so early in the life of his brand.

There are so many nuggets in this episode you just don't want to miss!

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On today's episode, Kunle talks about five areas of focus direct-to-consumer ecommerce brands should base their media buying activities on.

Regardless of the paid media platform, these principles will help form your overarching strategy so that you apply tactics. 

Here is a summary of the five points discussed: 

1. Winners of the game drive high reach and high frequency
2. Media buying is a hunt - you need to dial-in on sub-audiences
3. Is your on-site funnel leaking and costing you cash?
4. What are your micro-conversions?
5. For established brands - don’t stagnate, innovate - dial in on product improvements

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the growth marketing platform chosen by more than 25,000 online businesses.

With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.  

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Visit klaviyo.com/2x to get Klaviyo’s holiday planning guide.

 

Rewind - Cloud Backups

Let's take a quick break to talk about screwing up. Accidents happen. Maybe you installed an app and it messed up your theme, or a CSV import wrecked your product catalogue. Common myth; Shopify and BigCommerce have a backup that you can use when something goes wrong with your store.   Untrue! They don't!   Myth busted. So what do you do? You use Rewind to protect your Shopify or BigCommerce store with automatic backups.

Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.   Trusted by over 25,000 business from side hustles to the biggest online retailers like Gymshark, MVMT Watches and Pampers. Want to get a 30-day free trial? Head over to rewind.io signup and install the app. Either respond to any of their welcome emails or send them a message with a mention of the '2x ecommerce Podcast' to get your first month absolutely free.   Enjoy peace of mind with Rewind Backups.

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Kunle hosts today's show, he talks about 9 to-dos every direct-to-consumer marketing team should have in order to unlock sales growth in 2020. Here is a summary list of what was discussed: 

1. The growth triad: AOV, Conversion Rate, Traffic (returning / new)
2. Push Notifications
3. SMS
4. Unify your messaging strategy - synergise it
5. Reduce the amount you're discounting
6. Drive a lot of focus on brand
   1. Frame and tell your brand’s stories
   2. Leave visual and audio-visual footprints
   3. Work nurturing a community
   4. What emotions does your brand evoke
   5. Influencers
7. Sell internationally
8. Know your customers even more - carry out more surveys
9. Drive multi-channel selling -> go headless and also explore new channels to sell e.g. messenger (email transactions might be a thing in 2020)

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the growth marketing platform chosen by more than 25,000 online businesses.

With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.  

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Visit klaviyo.com/2x to get Klaviyo’s holiday planning guide.

 

Rewind - Cloud Backups

Let's take a quick break to talk about screwing up. Accidents happen. Maybe you installed an app and it messed up your theme, or a CSV import wrecked your product catalogue. Common myth; Shopify and BigCommerce have a backup that you can use when something goes wrong with your store.   Untrue! They don't!   Myth busted. So what do you do? You use Rewind to protect your Shopify or BigCommerce store with automatic backups.

Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.   Trusted by over 25,000 business from side hustles to the biggest online retailers like Gymshark, MVMT Watches and Pampers. Want to get a 30-day free trial? Head over to rewind.io signup and install the app. Either respond to any of their welcome emails or send them a message with a mention of the '2x ecommerce Podcast' to get your first month absolutely free.   Enjoy peace of mind with Rewind Backups.  

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So we are back with Season #5 of the 2X eCommerce Podcast show. We have a brand new cover image, new soundtrack and lot more announcements. Here is a summary, 

1. More segments that will include news bites and key developments in the direct-to-consumer commerce space that you should know about
2. Segments covering feedback from listeners and the community
3. Episodes will be uploaded to the YouTube channel - it will be scrappy at the start but will improve as we progress
4. A core focus on digital-native retail
5. Focus on cross-border commerce or international ecommerce
6. Join our Facebook group!

 

 

 

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the growth marketing platform chosen by more than 25,000 online businesses.

With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.  

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Visit klaviyo.com/2x to get Klaviyo’s holiday planning guide.

 

Rewind - Cloud Backups

Let's take a quick break to talk about screwing up. Accidents happen. Maybe you installed an app and it messed up your theme, or a CSV import wrecked your product catalogue. Common myth; Shopify and BigCommerce have a backup that you can use when something goes wrong with your store.   Untrue! They don't!   Myth busted. So what do you do? You use Rewind to protect your Shopify or BigCommerce store with automatic backups.

Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.   Trusted by over 25,000 business from side hustles to the biggest online retailers like Gymshark, MVMT Watches and Pampers. Want to get a 30-day free trial? Head over to rewind.io signup and install the app. Either respond to any of their welcome emails or send them a message with a mention of the '2x ecommerce Podcast' to get your first month absolutely free.   Enjoy peace of mind with Rewind Backups.  

★ Support this podcast ★

This is an interview with Chris Walker of Vietnam Insider, he has been working in the Vietnam Garment Industry since 2008. His expertise is advising established fashion businesses and start-ups that want to leverage the low-cost of manufacturing in Vietnam.

We talk about,

• market research,
• framing and telling your brand story or brand message
• establishing your target audience
• the importance of tech packs, Chris' recommendation is Belinda at Techpacks.co
• Deciding your quality control strategy
• Meeting factories' minimum order quantity
• Major Vietnam trade shows to attend
• Choosing your fabric
• Negotiating price,
• printing options and more... 

 

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo 

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the growth marketing platform chosen by more than 25,000 online businesses.

With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.  

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Visit klaviyo.com/2x to get Klaviyo’s holiday planning guide.

★ Support this podcast ★

Neuroplasticity

Procrastination awareness I am not perfect but have been more aware of procrastination I practice small habits such as brushing my teeth immediate I get out of bed and then jumping into a cold shower

Happiness is not a destination It is a state of mind. Do not compromise your happiness for anyone. Radiate happiness to seed and grow happiness

Find shortcuts but not silver bullets Yes strive to be lazy but finding and using shortcuts. Apps, strategies, automation and outsourcing. Keep it white-hat • grey hat at an extreme. But do not believe or be sold silver bullet solutions.

Create backup systems for members of staff I had a fear of losing a member of staff. He eventually left at the most critical point in time

 

Some business relationships go way beyond price. The transition from transactional to relationships

 

Taking 100% ownership

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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On today's episode, we discuss how to use SMS Marketing to 2X your customer lifetime value by going conversational. And the lessons learned from scaling a direct-to-consumer commerce brand by 10,000% in 2.5 Years to exit with Bogdan Constantin, the founder and CEO of Voxie - a conversational commerce platform helping digital brands build relationships with their customers by letting them connect and purchase in text message.

He previously founded the world's first online tux rental company - Menguin - and sold it to the founder of Men's Wearhouse after 2.5 years.

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

It is Q4 and you’re probably processing the most orders at this time of the year! On today’s episode, we are going to be talking about streamlining and automating shipping and fulfilment processes.

Cody DeArmond is the Director of Sales at ShipStation in Austin, TX. Over the last 6 years, Cody and his team have helped thousands of eCommerce merchants improve their businesses by streamlining and automating shipping and fulfilment processes.

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

Linda Farha is Founder and Chief Connector of space connector and pop-up facilitator, pop-up go • Pop Up Go is a trusted solution provider that connects landlords and space seekers across North America for pop-up opportunities.

Well-versed in the marketing, retail and property management landscape and working with some of Canada’s most respected brands, with an insider’s perspective, Linda was able to foresee the growth of temporary retail and experiential marketing, to develop a platform for both landlords and brands.

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books:

1. BrandSimple
2. BrandDigital
3. The Edge: 50 Tips from Brands That Lead, and
4. Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.

Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.

We'll be talking about the evolution of retail, whether Amazon is a threat of not to your brand and how to zoom out and shift your direct-to-consumer brand.

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★