2X eCommerce Podcast

Michael has built and scaled ventures to international reach and lead companies from day 1 to acquisition. He is the Co-founder of Retina AI, a platform that determines true customer lifetime value (CLV) of a customer at their very first purchase.

Michael talks about the best-kept secret used by the biggest ecommerce brands in the world, predicted customer lifetime value.

 

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The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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Erin was an early hire at Instagram - employee 40! And was instrumental in the global rollout of Instagram's advertising solutions. Erin led Product Marketing Communications for the Instagram Ads global rollout and developed its first-ever digital marketing campaign.   She managed the Client Services team at Amazon overseeing Entertainment advertisers and has worked with Fortune 500 companies such as Zillow, Disney, Liberty Mutual, PepsiCo, bareMinerals, USAA, Warner Bros., and ABC.   Today, Erin runs Shorebird Media, a digital marketing agency that helps direct-to-consumer brands grow and scale.   As social media advertising has become increasingly complex, Erin will be taking us through the intricacies of scaling your direct to consumer eCommerce brand, with her specialized knowledge gained from her 14 years of experience at companies including, Facebook, Instagram, and Amazon.   She specializes in performance marketing to deliver a higher return for businesses.​    

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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On today’s episode, I interview Rich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start-up designing lightweight, durable, and polarized sunglasses. Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue.   Here are summary points about SunSki  

• Target demographic of 25-35-Year-Olds
• They have been business for about 6 Years - since 2012
• They extended their distribution business online in 2015, 3 Years Online
• SunSki sells lightweight sunglasses made from both polycarbonate and recycled plastics 
• They intend to move to a fully recycled plastic range soon
• Their customer acquisition efforts are primarily based on Email and Facebook advertising 
• They transitioned from MailChimp to Klaviyo this year and marketing automation has made a significant positive impact on their bottom line.

  Their Black Friday Campaign They scaled-back promotions in October 2018 in preparation for the holiday push so as not to overstretch the database. Their Cyber week was their largest discount of the year: it was a flat out 35% OFF Sale They adjusted their abandoned cart sequence and welcome series with a Black Frida theme They also created a pseudo welcome series for new customers      Warm Up Emails 3 Days prior to prime up list Few hours prior to Midnight    Their traffic and sales peaked in the early hours of Black Friday following the announcement  They however had the most sales on Cyber Monday They extended through from Tuesday to Friday  Sending emails a total of eight times.      Some other points They sent out an Early Access email to only their VIP customer list on the day before Black Friday. Everyone else got their offer on Black Friday when it officially launched. A number of customer made multiple orders as a result of their extended sales. 

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Mitch Gruber is an Account Executive at Klaviyo, who has worked on over 350+ Klaviyo email accounts.

If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales.

Mitch talks about the 4 MUST have Flows:

1: Abandoned Cart 2-3 emails sent, 1 hour, 1 day and 3 days after abandonment

2: Browse Abandonments 1-2 emails

3: Welcome Series Lock it down - messaging important - brand overview - your WHY get people involved in the brand - set your customers for success

4: Post Purchase Follow up Thank you that engages the customer

We also cover

• The best times to send your broadcast emails?
• Segment VIP customers from teaser emails as they will shop anyway
• Have different offers Black Friday and CyberMonday in order to drive repeat purchases
• Time Zone targeting e.g. 8AM should be 8AM on all time zones.

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I wanted to let you all know that the next 3 episodes we will be publishing were recorded last year after Black Friday and Cyber Week. They are success stories that you can reference for your upcoming Black Friday and Cyber week campaigns.

 

 

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Interview with Chase Clymer, the Host of the Honest eCommerce Podcast Show and Co-Founder of Electric Eye Agency, a Shopify design and marketing agency. 

We talk about,

What the most successful brands you work with doing for growth. What your MVP marketing plan should look like. Shopify tech stacks.

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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On today's episode, we interview Derek O’Carroll, CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers. So Brightpearl carried on research on the root causes of low TrustPilot reviews for retailers and balled it down to poor post-purchase customer experience caused by poor backend processes. 

We talk about, 

• Every customer who leaves feedback is now an influencer - and every potential buyer is ready to be influenced.
• Delivery, service, refund and returns were the most predominant terms used in 1-star ratings
• Digital native brands undergoing channel expansion should watch cash flow, margins, inventory and deliveries.
• The difference in revenue between merchants with an average of 3 stars and 5 stars with a 30% increase in lifetime value revenue
• Focus on the operational aspects of your business
• Get very clear on the experience you want your customers' to have using a workflow for starters

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

On today's episode, we interview Derek O’Carroll, CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers. So Brightpearl carried on research on the root causes of low TrustPilot reviews for retailers and balled it down to poor post-purchase customer experience caused by poor backend processes. 

We talk about, 

• Every customer who leaves feedback is now an influencer - and every potential buyer is ready to be influenced.
• Delivery, service, refund and returns were the most predominant terms used in 1-star ratings
• Digital native brands undergoing channel expansion should watch cash flow, margins, inventory and deliveries.
• The difference in revenue between merchants with an average of 3 stars and 5 stars with a 30% increase in lifetime value revenue
• Focus on the operational aspects of your business
• Get very clear on the experience you want your customers' to have using a workflow for starters

-----------

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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On today's episode, we are joined by Anmol Oberoi, Founder of Emitrr - a voice commerce platform for eCommerce merchants and also an Amazon Partner for voice commerce.

We talk about,

• Core voice commerce concepts and why now is the right time for eCommerce merchants to start adoption. 
• Amazon's Alexa's current dominance in the voice space
• Quantifying voice commerce outside of Amazon's domain
• The convergence of voice and display screens with devices such as Echo Show
• Current limitations of Alexa outside of the home environment
• Stages of the customer journey, merchants should consider voice commerce
• Best practices for designing voice UI?
• The current size of the voice commerce space and what lies ahead in the future

Anmol also talks about five fundamental pillars to your voice commerce strategy,

1. Focus on the user as real estate is limited 
2. Environment and context awareness
3. There is no hierarchy in Voice
4. Linguistics
5. Focus on delivering short responses

It is a tactic and strategy-packed episode!

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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Our final KlaviyoBOS interview was with Eric Bandholz, the founder of men’s grooming company, Beardbrand. Eric shared marketing strategies that helped him scale his brand and discussed how embracing owned marketing has helped him build a thriving business off Amazon. 

Here is a summary of what was discussed: 

• They are bootstrapped and decided to be creative in order to drive traffic through
• YouTube is Beardbrand's major top of funnel traffic source with 1 million subscribers and just over 1,000 episodes so far.
• They nurture traffic with mid-of-funnel and bottom-of-funnel retargeting
• YouTube is not looking for high production content - they are looking for authenticity
• BeardBrand Alliance - is a new YouTube channel that they intend posting only 'How to' videos
• Eric is an embodiment of the brand, he is passionate about telling their story 
• They are also in bricks-and-mortar stores but not on Amazon, eBay or Jet.
• No traffic source generates over 25% of sales
• Email acquisition is a central focal point
• Email marketing accounts for 15% of sales and they set up their automated flows since 2015

-----------

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★