2X eCommerce Podcast

On this episode, I discuss why and how the Facebook advertising platform is moving towards automation.

With Campaign Budget Optimisation, advertisers are able to test not just audiences, but manual bids and also campaign objectives

With Dynamic Creatives, advertisers are able to test ad copy angles, video and image creatives as well as headlines.

The Facebook Advertising Platform as evolved to a product/market fit testing platform at scale. With your product information amplified through Dynamic Creatives and your market fit tests in the audiences that you test in CBO campaigns.

Listen to this episode and let me know your thoughts!

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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So WHY Do People Buy from You?

This was a big question I asked myself when I launched an ecommerce store having been consulting for ecommerce stores in the past. It became a huge question for me….

THERE ARE TWO CATEGORY OF REASONS

1. TACTILE - logical, based on need, price and trust
2. IDEALISTIC - connecting with your business' 'why', human values and what your brand 'makes consumers 'feel'.

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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Paulina is an Amazon seller and has lots of knowledge around the psychology of pricing and how it affects buying behaviours. She is also a founder of Shopkeeper, and calls herself a ‘numbers girl’. Her talks are very practical & informative.

She has been a speaker on European Seller Conference, AmafestUK, AMZSellerSummit, PrivateLabelSummit, Seller Sessions, Sellerfest Israel, and many more live and online venues, including upcoming Kevin King's live event in Texas and Global Sources Summit in Hong Kong, and also the Cross Border Summit 2019.

She has given all members a whopping 6 MONTHS access to Shopkeeper. Use the code: STINGRAY180

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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Yahav Hartman is the founder and CEO of madgicx.com, a top Facebook marketing partner, that manages over $30M a month in Facebook ad spend.  Over the last 7 years, Yahav has worked closely with the Facebook product growth and marketing partners teams on developing advertising and marketing technologies.  Yahav also acts as CEO of Rolls-ROAS Media, where he provides strategic high-end Facebook advertising consultancy and execution for big spenders and Fortune 500 brands in ecommerce.  He also does promotions for high-end fashion brands like Fendi, Armani, and Dolce.

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

How did we spend $1,400 in a Facebook Ads Campaign and generate over $50,000 in a single day? Find out more on today’s episode!

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores.

We talk about 'Text Commerce', which is marketing with SMS and MMS.

We’ll cover best practises, customer acquisition and retention for positive returns and ROI

 

Do stay tuned!

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

You don’t want to miss today’s episode, We will be talking about TEXT COMMERCE, which is marketing with SMS and MMS.

We’ll cover best practises, customer acquisition and retention for positive returns and ROI Do stay tuned!

Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores.

 

-----------

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

If you own or work in an eCommerce business in the EU, today’s episode is a must-listen. I speak with Mastercard's Executive Vice President of Services in Europe, Milan Gauder, about SCA - Strong customer authentication (SCA) for electronic payments which will be coming into effect in September 2019.

SCA is an anti-fraud measure that will affect all orders over £30 by layering in a mandatory "two-factor authentication", which will require financial institution confirmation with a password or mobile phone fingerprint authentication.

The aim is to make online transactions more secure, on a par with the chip-and-PIN system required in shops.

You don’t want to miss this one! 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

I was recently approached by a struggling 7-figure ecommerce business with sales in the region of $350K/month rev. that dropped to $260K/month, to help diagnose their rapid 25% fall in sales and propose a turnaround.

Here is what I noticed about this business and other ecommerce businesses that have had a similar drop in revenue. 

Their number one issue was their over-reliance on a single channel for traffic; in their case AdWords. Year over year, CPM increased and so did their spend; but their sales from the channel actually stalled.  

They also did not focus much attention on retention. 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

Xometry was founded in 2014 and has experienced rapid growth due to the company's emphasis on customer service, manufacturing expertise, and a revolutionary instant quoting platform.

In 2018, Xometry acquired MakeTime, another leader in the manufacturing-on-demand industry, and now the two companies combined have the largest partner network in the industry.

In January 2019, Xometry launched Xometry Supplies with the goal of simplifying the custom manufacturing supply chain and ensuring we are best serving our customer base. To support this new business venture Xometry acquired Machine Tool & Supply of Jackson, TN. With this most recent acquisition, we have facilities in Maryland, Tennessee, and Kentucky.

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★