2X eCommerce Podcast

Rosh is the founder of ISSARA – an ethical minimal leather good brand. ISSARA operates in the affordable luxury space. ISSARA is what I refer to as an agile eCommerce brand. They make every single bag they product to order with a zero waste supply chain. w/ Rosh Govindaraj Founder, ISSARA.

• strategically choosing domain names to help grow your brand.
• domain name dos and don'ts
• Building the core of your brand using the .STORE
• using domain name selection for SEO

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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• PAYPAL EXPRESS - in most cases takes 2 clicks
• AMAZON PAYMENTS- takes 2 clicks
• APPLE PAY - 2 steps
• STRIPE - in most cases 2 steps
• ANDROID PAY - 2 steps

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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This episode is focused on single product eCommerce businesses… that want to own a specific category.

Let me give some examples of single product direct to consumer businesses that own specific categories:

BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders

MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about

GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials. Their BIG IDEA was trendy innovative, effective performance wear

HONEST.COM - are an eco-friendly catalog product business for baby and household products THEIR BIG IDEA - to give all children a better, safer start.

HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags, THEIR BIG IDEA - timeless products with a fine regard for detail

....your turn!

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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This episode is based on the Bloomberg article 'Instagram Killed the Retail Store'. Kunle talks about why Instagram is the go-to resource for fashion decisions amongst millennials and Gen-Zers. 

TrueFacet is a New York-based online marketplace for authentic pre-owned designer watches and jewellery from the most luxury of brands like Cartier, Bulgari, Patek Philippe, and Van Cleef and Arpels.

Tirath Kamdar, CEO and Co-Founder of TrueFacet discusses how himself and his team are building a 'controlled' eCommerce marketplace for luxury physical products.

Tirath has over a decade of experience in the jewellery industry in retail and manufacturing, as well as comes from a family of jewellers.

Tirath went through TechStars Seattle, and just completed a $7 million dollar round of funding from Maveron and Joe Montana's Liquid2Ventures.

On this episode, we talk about:

1. How TrueFacet has had to blend elements of physical product online retail into a marketplace model i.e. they handle and vet products sold through their marketplace for authenticity
2. How vetting the authenticity of every single item sold through TrueFacet delivers customer satisfaction and marketplace trust
3. Marketplace chicken or egg situation: what did Triath's growth marketing team chase first? Buyers or Sellers?
4. How Tirath organise sellers first before attracting buyers to TrueFacet
5. How TrueFacet found initial traction without any paid advertising.
6. How his team made use of Google Analytics to run a manual demographics study. How they approached their customers and made sure that they are building trust between the buyers and sellers and the marketplace as a whole. How to be strict and provide security while still giving your customers an incredible experience. How to build trust and security with buyers and sellers.

Guest’s Top Tips:

Tirath, recommends the following three steps to building a business.

1. Solidify and make sure you have the most optimal user experience.
2. Get some real partners - the ones around the table that really matter.
3. Get some capital.

It is also important to build trust and provide security to your customers, that delivers the best experience possible.

He believes in deep data analysis, paired up with a personal approach customer service.

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: 2xecommerce.com/podcast/

Subscribe to our iTunes Channel: itunes.apple.com/podcast/physical…ess/id1181834388

FACEBOOK: www.facebook.com/kunletcampbell

TWITTER: twitter.com/2xeCommerce

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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Steps to solve a problem or get into something new 1. Read at 2-4 books on the subject 2. Build a virtual mastermind or round table of trusted experts (they don’t need to all meet at the same time) 3. Zero in on a few that you will work closely with 4. Expand to consultants, agencies or advisors to carry out specific actions 5. Seek insights from academic and rigorously researched sources. 6. Other sources of info: Q&A sites, YouTube, limited number of credible courses 7. I personally search through the iTunes podcast app for interviews and conversations

KEY POINTS: Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)

• Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)What to do when you have a problem / want to get into something new:
• What to do when you have a problem / want to get into something new: - don’t Google - don’t check social media - go to AMAZON and buy 3 books on the subject
• Before speaking with Advisors and Consultants: Importance getting no-strings-attached advice from someone that has done what you are looking to achieve
• Being part of a mastermind can help you connect with people that have done it before
• Consultants and Advisors:
  • The extremes - the nasty coach vs. the YES man
  • You are essentially looking for the truth
• You need to CUT OUT THE NOISE: Why most coaches selling courses on Facebook and YouTube are probably not right for you
• I personally search iTunes: iTunes search is still the most versatile app for searching podcast episode
• I have downloaded the Mixergy and EOFire apps to search through their archives
• Q & A sites like Quora and Reddit could offer pointers sites work but also know how to sniff out self-promotions and plugs
• The source of your information is critical - in business try to cite data academic sources and stats rigorously researched sources
• For marketing information, I believe networking is important for knowledge

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On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, GOG.com. He grew GOG.com's revenues from mid-six figures annually to mid-seven figures monthly over the course of the four years he was there. GOG.com grew from #6 in its industry to #2 over his tenure.

Their success was made possible by a few different tactics, which Trevor attributes to the classic 4 "P"s of marketing: Product, Price, Promotion and Place. All of which he applied.

Over our conversation, we touch on branding, perception and the impact of manipulating pricing and product (an area many marketers do not seem to tweak or adjust).

In this episode you will learn about: - How the Trevor revved up GOG.com's revenue from 6-figures a year to 6 figures a month in 4 years. - How to identify audiences likely to be interested in your products. - How to build a firm foundation for your promotions by determining why you are in business in the first place. - How to double or 10x your business with the 4 Ps of marketing.

Guest Bio Trevor is U.S based marketer with 20 years of experience and has, focused mostly on strategic, digital and event marketing; He has been a consultant at Disney's Yellow Shoes Interactive, Universal Studios, Stratosphere Casino, Cox Communications, CD Projekt, and many more companies. He has taken five different startups from newly launched to #1 in their market.

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: https://2xecommerce.com/podcast/

Subscribe to our iTunes Channel: https://itunes.apple.com/podcast/physical-product-business/id1181834388

FACEBOOK: https://www.facebook.com/kunletcampbell

TWITTER: https://twitter.com/2xeCommerce

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