2X eCommerce Podcast

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--------------------------------------------------------------------------------------------- Yohan Jacob is the President and Founder of Retailbound, Inc., a full-service retail consulting agency based in Chicago. He has been consulting in retail for close to a decade now since 2008, Retailbound offers retail coaching, retail consulting, and managed marketing assistance to manufacturers who want to sell their products to retailers

Yohan & his team have taught and consulted with over 3500+ entrepreneurs on how to sell their products to retailers. Unlike most retail consultants, Mr Jacob has been on BOTH SIDES of the retail buyer’s desk, both as a manufacturer and as a large retail buyer.

Check out the Retailbound, Inc. site here: retailbound.com/

On this episode, you'll learn more about: - What you need to know before talking to a buyer. - What you have to prepare and what they might ask you. - What retail buyers are looking for in products that they may accept a deal with. - What the best path is regarding Indiegogo - Amazon - Retailers - How to really test your product before getting it out there.

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: 2xecommerce.com/podcast/

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CONNECT SOME MORE.... Subscribe to our MEDIUM: physicalproductbusiness.com/

HELLO - Today's show is a Rerun of an episode originally published back in September 2015!

I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an eCommerce brand online that double-up as link acquisition activity as a by-product (after brand reach to PEOPLE).   I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust.   And then I move into the core topic i.e. 14 ways to build your eCommerce brand online for maximum SEO domain authority building. I give a bonus tip ;)

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/TrZW1-9DV68

--------------------------------------------------------------------------------------------- I often get questions about how to partner up with celebrities and brands for endorsement deals and merchandised products. What better way to answer them than to invite an entrepreneur who not only knows a tonne about celebrity endorsements but runs a business that sells the official Vodka brand for the retired ex-Chicago Bulls NBA star: Dennis Rodman (who has also played for the Detroit Pistons, San Antonio Spurs, Los Angeles Lakers, and Dallas Mavericks). Andreas Johansson comes from the real estate and is actually a luxury holiday property developer. The projects he was involved in enabled him not only build his network of high net worth individuals but also gave him the opportunity to meet and become friends with celebrities through their agents. He decided to make a move into endorsing celebrities and launching products closely associated with celebrities. Three years into the market, Dennis Rodman’s Bad Ass Vodka is still successful, and the man behind it tells us how he started up and how to build a celebrity-branded product.

Check it out here: http://rodmanvodka.com/

On this episode, you'll learn more about: - How a real estate developer built his network and finally started businesses marketed by celebrities and endorsements. - How to decide who to endorse your product that your audience will resonate with. - How to determine a good product.

--------------------------------------------------------------------------------------------- CONNECT SOME MORE.... Subscribe to our MEDIUM: https://physicalproductbusiness.com/

Subscribe to our iTunes Channel:https://itunes.apple.com/gb/podcast/physical-product-business/id1181834388?mt=2

FACEBOOK: https://www.facebook.com/kunletcampbell

TWITTER: https://twitter.com/2xeCommerce

FOR FULL SHOWNOTES WEBSITE / BLOG: https://2xecommerce.com/podcast/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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What Kind of eCommerce Business do you run or intend to run?

Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need answer five fundamental questions, that will solidly define your business model.

The options you choose uniquely categorise your online retail business model and help you refine your value proposition. Here are the five questions to answer; remember these apply to both growing eCommerce businesses and start-ups:

1. What is our product range focus now and in the mid-term?
2. Are we a Direct to Consumer (D2C) brand, Merchandisers or a Hybrid?
3. What is our vertical and what specific niche in this vertical is our focus?
4. How do we want the market to perceive value? By price, function/product quality or a luxury
5. How replenishable are the products that we will be selling?

When you get into detail and answer each of the above questions, you will have a fine-tuned eCommerce business model and will arrive at your value proposition.

If you already have a value proposition, you will find that most of all of the key elements in it fit the above categories.

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PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

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Subscribe on Medium: https://physicalproductbusiness.com/

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE:

https://youtu.be/Cc1XQG_itAI

----------------------------------------------------------------------------------------------- Daisy Jing started out as a YouTuber without any intentions of building a physical product business. She set up a YouTube channel to connect to the people that are more like her. She had an acne skin condition that made her go to the dermatologist. This doctor gave her a maintenance product that she could create at home. When her audience saw the wonderful effect of the product, that is when BANISH started.

Check it out here: https://www.banishacnescars.com/

On this episode, you'll learn more about: - How a girl who felt like an outcast made a connection to people that can relate to her. - How she started her 7-figure business with just a laptop. - How she turned her imperfection (acne) into something that she can share and help people have more confidence. - How she manages 2000 product orders a month, 7 years after she started.

Subscribe to our medium page:

https://physicalproductbusiness.com/

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be:

1. Vertically integrated (manufacture your products)
2. Have retention built into your product
3. Create a Word of mouth viral loop

The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode

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PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE:

https://youtu.be/pWMQvFNVNqI

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On today’s episode, we are joined by Purusha Rivera, founder of My Baby’s Heartbeat Bear. A very brilliant line of products that lets expecting parents record their baby’s heartbeat and keep a teddy bear that plays the baby’s heartbeat as a keepsake.

Subscribe to our medium page: https://physicalproductbusiness.com/

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVER IT! Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER 

1. Livestreamed video took off on social in 2016, and many believe 2017 will be the year it explodes.
2. Pre-recorded video will still have its place, of course, but brands will increasingly use real-time video to engage target audiences during the coming months.
3. Daily video blogs OR Vlogs. Building a Personal brand via a Daily Vlog has huge advantages.

 This episode is action packed

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PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/jFYa1gGhjuM

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After almost a decade in the sports and energy drink industry, Tyler Benedict turned his passion for travel, bicycles and tech into Bikerumor.com, the world's largest, most popular cycling tech blog. Now, he's taking the lessons learned and his global connection to brands large and small to inspire entrepreneurs to launch their startup with The Build Cycle

On this episode we talk about. Key mistakes and lessons: - Didn’t do the RIGHT kind of market research and had no idea how the sales channels worked - Trusted the wrong people, from distributors to sales people to accountants - Spent money foolishly - Didn’t get good (or any) advice - Assumed consumers and buyers cared about the wrong things - Product wasn’t different enough

Subscribe to our medium page: physicalproductbusiness.com/

Subscribe on iTunes: itunes.apple.com/podcast/physical…ess/id1181834388

Subscribe on SoundCloud: @physicalproductbusiness

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVER IT! Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER 

1. Livestreamed video took off on social in 2016, and many believe 2017 will be the year it explodes.
2. Pre-recorded video will still have its place, of course, but brands will increasingly use real-time video to engage target audiences during the coming months.
3. Daily video blogs OR Vlogs. Building a Personal brand via a Daily Vlog has huge advantages.

 This episode is action packed

-----------

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/