2X eCommerce Podcast

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…GROWTH and SCALE

GROWTH is about SCALE

…think markets …think households XFactor, Dragon Den, pervasiveness      There are three ways to scale your marketing and your reach: pertains especially if you sell your own products...  

1. Distribution deals on larger platforms - fashion retail: ASOS, ModCloth, Amazon, (BEING EVERYWHERE)
2. Working with top level CELEBRITY level INFLUENCERS to passionately and continuously use your products - WHY…they’ve go EYE BALLS
3. TV ADVERTISING….PUBLICITY……GENERATES HUGE MOMENTUM for SOCIAL MEDIA

 

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Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors

  Influencer Marketing There are three major ways to scale brand awareness:

• publicity 
• physical distribution
• paid amplification: i.e. advertising  

  I will be talking about publicity via influencers   influencers…have audiences the right sort of influencers will help you get first time buyers   you need to understand two concepts about influencers:   1: scale of influencers   2: category or influencers   1: scale of influencers    10+ million followers - they will tend to be established celebs    1-10 million - could be established celebs and influencers that have emerges from the internet    100-1m followers - rising influencers in their own right - typically dominate a niche    less that 100K micro-influencers    As a social media influencer reaches a critical mass of followers,  audience engagement actually begins to decrease.    A survey of 2 million social media influencers by influencer marketing platform showed:     1,000 followers have a like rate of about 8%     1,000 to 10,000 followers have a like rate of 4 percent.     10,000 to 100,000 followers see a 2.4 percent like rate     1 million to 10 million followers 1.7 percent

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Nick Warrender, a millennial serial entrepreneur and founder of Lifted MFG, specializes in e-commerce sales of electronic cigarette goods; helping individuals break the deadly chains of cigarette smoking by offering an alternative method proven to be 95% more healthy and 40% less expensive.

He launched Lifted MFG with $900.00 in 2015, selling to retail chains and direct to consumers worldwide and witnessed over a 35,000% increase in our first quarter.

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Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The importance of Google Shopping in Fashion Ecommerce. 

Here are a few tips for Google Shopping:   It doesn’t really work if you have a SKU count of less than 100 items You have an allowance of Max 150 characters Start off with BRAND NAME in titles You have a character limit of 5000 characters in description - use it will loads of keywords Check your AdWords search query report regularly Update your negative keyword list Look at your top 20 percent products See how you can improve the visuals in comparison to competition   Use Google Shopping to onboard email subscribers if you cannot get an immediate sale Most Google Shopping conversions occur within 3 days   Run promotions…   Call Google for help….

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Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The Essence of a Brand Story.

Road trip to Wales pulled over at a services station to buy some petrol / gasoline

  WALL MURAL NO BATTERY FARMED CHICKEN: We demand good animal welfare, and all our suppliers must meet or exceed Red Tractor standards. All our original recipe chicken on the bone is from the UK and Ireland. Very! All of our Original Recipe Chicken is delivered fresh from farm to restaurant within 48 hours. We've worked hard to make everything on our menu a little healthier. use zero-hours contracts No. Our food is completely palm oil free - high oleic rapeseed oil and sunflower oil     Your brand story is:

• NOT your elevator pitch
• it is not your list of technical features
• it should connect to your WHY

Read these books:

• Simon Sinek’s book "Start with Why”
• Gary Keller’s book: “The ONE Thing”

  Think very inwardly… …at the same time think very empathetically from the P.O.V of segments of your customers What do they care about? How does what each customer segment care about connect with your products and value proposition?   the best business books I’ve read begin with the writer’s story

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Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and launching from zero to a significant amount of sales that actually brings in traction.

I will not talk too much, I have with me, Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company that launched less than 6 months ago.

In this episode you will hear:

• Using Social Media to build a Fashion brand / Instagram marketing tips
• Direct to consumer commerce - opportunities and efficiencies of vertical integration / “killing the middleman”
• Gaining PR traction for a fashion brand
• email acquisition of 30,000 in 3 and a half months in business
• Team size and more...

Scott’s company, Oliver Cabell is a direct-to-consumer brand focused on:

1. Transparency
2. Quality
3. Price

The formation of the brand came about in 2013 specifically looked at accessories as a way to figure out how they can disrupt  the high-end market, why the market wasn’t as high as they were and what approach to go through in building the plan.

Their production is in Italy, doing all sourcing of materials and bring them to production, cutting out the traditional middleman/markups and sells directly online.

They revealed their cost of production on their website - a unique action taken by retail sites. They’ve done this because of the company's focus on transparency, quality and price setting themselves out from other high-end fashion companies who are mostly big public companies that made them incredibly opaque.

They surpassed $1M in retail sales in less than 6 months which is mainly attributed to the PR and social media, and because they have high-quality products, the customers became the biggest supporters in initiating the next sales for the company.

With that, here are the Top 3 options to drive brand awareness in sales from Scott Gabrielson:

1. Email - they built a referral/reward program that helped them grow their email list to 10,000 during launch using personal connections, relying to press, and social media.
2. Influencer reach out - they reached out to 100 different influencers with social media following between 20,00 and 200,000.
3. PRESS - build a brand that is different and interesting, this makes the press notice you. They also built an email list of 300 different PRESS contacts and worked on building a relationship.

Product sales come from:

1. PRESS - at the beginning it’s much more leaned on the PRESS side. This is because there is no word of mouth to be spread and there are no repeat customers because you have not sold anything yet.
2. Word of mouth. At this stage, they are much more in the word of mouth stage and slowly dripping down to the repeat customers.
3. Repeat customers.

 What are your future plans?

Domestic route

Indispensable Tools.

Indispensable Tools. Text Expander Send Later Virtual Assistants

 

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Hello!

This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…the most important elements to have in your mobile checkout in 2017 and beyond. I am going to cover:

Adding a Live Chat service

Optimizing shipping options

Voucher code claim should be a text link

ADDRESS: Use a single field that MUST be LINKED to a postcode finder

Remember to add KPIs:

CAN WE HELP? Phone number + Opening Times

Security badge for shopping confidence Delivery times Returns

Use End to End buttons Single fields per row

Make it 3-steps: 1. ADDRESS 2. DELIVERY 3. PAYMENT Payment Options: Apple Pay PayPal Amazon Checkout You PSP

there may be Android Pay in the not so distant future...

NOT HAVING A CHECKOUT - one-click buying "quick buy" or "buy now” opportunities.

 

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Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover:

• Mobile ecommerce stats
• Mobile commerce is at a tipping point - it will surpass desktop web commerce as global path to purchase
• Optimize your checkout for iOS devices by integrating with Apple Pay
• Optimize your checkout for Android devices by integrating with Android Instant Apps
• Optimize your checkout for Android devices by integrating with the Payment Request API

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PLEASE subscribe to the SoundCloud channel: https://soundcloud.com/physicalproductbusiness/

Watch this podcast on YouTuba and please subscribe to the new channel: https://youtu.be/tytVvMnAzEA

My guest on the inaugural episode of the Physical Product Business podcast is Kiri Masters — she is the founder of Bobsled Marketing an agency focused on launching and optimising product listings of established brands on Amazon. She has bootstrapped an Amazon FBA business and then having learned the ropes, transitioned to founding Bobsled Marketing with a client list of established brands like Playboy, Sleep Yoga and Fred Water. This episode’s highlights: What is a brand How to launch a crowdfunded product on Amazon Amazon Vendor Central Launching a product without being able to give incentivised reviews Kiri is the author of “The Amazon Expansion Plan” Book - http://amzn.to/2gM4fQ7

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Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. 

   

I have been working with shopping cart recovery campaigns via Facebook for a while and the great thing is that it works. It is a dirt cheap way of squeezing sales from undecided shoppers.  It will not necessarily generate masses of sales but rather trickles that might have otherwise been lost.

On this episode, I talk about the two major ways I go about shopping cart recovery on Facebook: 1: Event Tracking - set up product tracking via your product catalog. 2: Custom audience set up via URL strings The are both effective means of recovering abandoned shopping carts that should be tested side by side. They are also quite low maintenance from an account management standpoint.

 

 

 

 

 

 

 

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