2X eCommerce Podcast

If you own or work in an eCommerce business in the EU, today’s episode is a must-listen. I speak with Mastercard's Executive Vice President of Services in Europe, Milan Gauder, about SCA - Strong customer authentication (SCA) for electronic payments which will be coming into effect in September 2019.

SCA is an anti-fraud measure that will affect all orders over £30 by layering in a mandatory "two-factor authentication", which will require financial institution confirmation with a password or mobile phone fingerprint authentication.

The aim is to make online transactions more secure, on a par with the chip-and-PIN system required in shops.

You don’t want to miss this one! 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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I was recently approached by a struggling 7-figure ecommerce business with sales in the region of $350K/month rev. that dropped to $260K/month, to help diagnose their rapid 25% fall in sales and propose a turnaround.

Here is what I noticed about this business and other ecommerce businesses that have had a similar drop in revenue. 

Their number one issue was their over-reliance on a single channel for traffic; in their case AdWords. Year over year, CPM increased and so did their spend; but their sales from the channel actually stalled.  

They also did not focus much attention on retention. 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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Xometry was founded in 2014 and has experienced rapid growth due to the company's emphasis on customer service, manufacturing expertise, and a revolutionary instant quoting platform.

In 2018, Xometry acquired MakeTime, another leader in the manufacturing-on-demand industry, and now the two companies combined have the largest partner network in the industry.

In January 2019, Xometry launched Xometry Supplies with the goal of simplifying the custom manufacturing supply chain and ensuring we are best serving our customer base. To support this new business venture Xometry acquired Machine Tool & Supply of Jackson, TN. With this most recent acquisition, we have facilities in Maryland, Tennessee, and Kentucky.

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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In this episode, I cover the structure of Facebook ads campaigns in 2019. With CBO (Campaign Budget Optimised) campaigns becoming the defacto by September, this is the time to perfect structure.

I cover, Top of Funnel Structure, Mid Funnel and Bottom of Funnel set up. We go through audience targeting and creatives. 

This was actually a live stream in our Facebook group here: https://www.facebook.com/groups/2136518043083214/

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

It begins today…   The seeds have been planted, and the roots firmly grounded.   The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in a global community.   Mastermind Calls The next layer in the eCommerce GrowthAccelerator Mastermind ecosystem will be our group mastermind calls. They will be more intimate sessions, where members lay it all out by sharing their successes, challenges and failures.   I will be providing full details about the group mastermind calls in the Facebook group. Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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Clean Origin (https://www.cleanorigin.com/) is a direct to consumer lab-grown diamond company that has become both an industry leader in the jewellery vertical.   I interviewed the founder and CEO, Alexander Weindling, about Clean Origins rapid growth since its inception in 2017.   As a third generation diamondère, Alexander knows a thing or two about diamonds and tells a fantastic story about why he won't sell anything other than lab-grown. 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

Over the last 8 years, Jack has helped companies scale using paid ads (Facebook, Instagram, Google etc), with an accumulated ad spend of over $150 million coming through his agency. 

He noticed a pattern that ads with competition and virality generated more top of funnel traffic and founded a SaaS tool called vyper.io. Vyper is a platform for running giveaways, contests and referral programs.

We discuss Gamification, Incentivisation, Facebook ads and Customer Life Cycles.

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

Mark Robinson is the founder and CEO of JustStrong, a women’s fitness apparel brand he has scaled to a multiple seven-figure a year in revenue business in just 2 years.

He has also rapidly grown Just Strong’s brand ambassador program by enlisting 23,000 influencers over such a short period.

Just Strong is on track to be amongst the top 10 fastest growing companies in the UK with 10X growth.

Mark is a master of marketing automation - you don’t want to miss this episode!

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

It begins today…   The seeds have been planted, and the roots firmly grounded.   The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in a global community.   Mastermind Calls The next layer in the eCommerce GrowthAccelerator Mastermind ecosystem will be our group mastermind calls. They will be more intimate sessions, where members lay it all out by sharing their successes, challenges and failures.   I will be providing full details about the group mastermind calls in the Facebook group. Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

***REPUBLISHED***

Here's a summary of actions to take to drive 10X growth in 2019.

1. Acquisition - The one channel strategy is over
2. Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes - AO.com, case in mind
3. Email automation is key - get your flows in order for 2019. Most important flows, welcome series, cart abandonment series, win-back, up-sells,
4. 10X Your Top of the Funnel Traffic - e.g. a YouTube channel, Video, regional TV advertising 
5. Run Flash Sales
6. Evaluate customer feedback - get feedback from customers, customer support logs. Know what is marketing saying?
7. Personalize your brand. Double down on your brand story and amplify

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★