2X eCommerce Podcast

On today's episode, Kunle interviews Fayyaz Khattak, a Magento Community Manager at Cloudways - A managed cloud hosting platform. We discuss,  

• Why Magento commerce is the top ecommerce platform for mid-tier e-tailers
• The core features of Magento 2.X
• Magento 2.3's page builder feature that sets it apart from many other commerce platforms
• If you are processing 10,000+ orders a month, Magento might be a viable commerce platform to consider
• How to scale with cloud infrastructure. 
• Security, load balancing, container scaling and vertical scaling

Its an episode packed with great info. You don't want to miss it!

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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The core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and loyalty/advocacy stages.

With email marketing, you are able to actually manage a life-long relationship and communicate with your customers.

On this episode, Kunle goes through the top 5 mistakes ecommerce brands make when it comes to marketing automation. 

Here is a summary:

1. Your 'Sender reputation' is your north star, ensure that it is protected by all means,
2. RFM - recency, frequency, monetary value, lies at the heart of your customer lifecycle marketing activity.
3. Use RFM for segementing your email list and for your core marketing automation strategy
4. Ecommerce brands do not segment their list well enough
5. VIP customers are not communicated on a 1:1 basis effectively
6. Sending emails to your entire list is a sure-fire way to crash your sender reputation and increase your SPAM count
7. If email marketing is not accounting for at least 20 percent of revenue, you are not doing enough
8. You only really should be sending emails to 3 groups of people: VIP customers, Highly engaged (but not purchased) and purchasers that have churned. 
9. Klaviyo is highly recommended as a marketing automation platform for ecommerce

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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David Hoffmann is a Hong Kong-based Supply Chain expert with over 15 years experience shipping product to the volume of $200M/year to over 40 countries through his company, Global Regency, a sourcing and quality control service company that has sourced large volume electronics for retail chain stores such as Kmart, Target, Bunnings and Walmart. 

David has recently launched GlobalTQM under the Globel Regency umbrella to help eCommerce businesses, start-ups and entrepreneurs source directly from China and the Asia Pacific. 

This is a super interesting conversation covering topics such trademarks, the Trump-China tariff coming into effect on 15th December 2019, how to approach trade shows and the future of China, as a global AI (artificial intelligence) hub.  

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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On this episode, I discuss why and how the Facebook advertising platform is moving towards automation.

With Campaign Budget Optimisation, advertisers are able to test not just audiences, but manual bids and also campaign objectives

With Dynamic Creatives, advertisers are able to test ad copy angles, video and image creatives as well as headlines.

The Facebook Advertising Platform as evolved to a product/market fit testing platform at scale. With your product information amplified through Dynamic Creatives and your market fit tests in the audiences that you test in CBO campaigns.

Listen to this episode and let me know your thoughts!

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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So WHY Do People Buy from You?

This was a big question I asked myself when I launched an ecommerce store having been consulting for ecommerce stores in the past. It became a huge question for me….

THERE ARE TWO CATEGORY OF REASONS

1. TACTILE - logical, based on need, price and trust
2. IDEALISTIC - connecting with your business' 'why', human values and what your brand 'makes consumers 'feel'.

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

Paulina is an Amazon seller and has lots of knowledge around the psychology of pricing and how it affects buying behaviours. She is also a founder of Shopkeeper, and calls herself a ‘numbers girl’. Her talks are very practical & informative.

She has been a speaker on European Seller Conference, AmafestUK, AMZSellerSummit, PrivateLabelSummit, Seller Sessions, Sellerfest Israel, and many more live and online venues, including upcoming Kevin King's live event in Texas and Global Sources Summit in Hong Kong, and also the Cross Border Summit 2019.

She has given all members a whopping 6 MONTHS access to Shopkeeper. Use the code: STINGRAY180

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

Yahav Hartman is the founder and CEO of madgicx.com, a top Facebook marketing partner, that manages over $30M a month in Facebook ad spend.  Over the last 7 years, Yahav has worked closely with the Facebook product growth and marketing partners teams on developing advertising and marketing technologies.  Yahav also acts as CEO of Rolls-ROAS Media, where he provides strategic high-end Facebook advertising consultancy and execution for big spenders and Fortune 500 brands in ecommerce.  He also does promotions for high-end fashion brands like Fendi, Armani, and Dolce.

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

How did we spend $1,400 in a Facebook Ads Campaign and generate over $50,000 in a single day? Find out more on today’s episode!

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores.

We talk about 'Text Commerce', which is marketing with SMS and MMS.

We’ll cover best practises, customer acquisition and retention for positive returns and ROI

 

Do stay tuned!

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★

You don’t want to miss today’s episode, We will be talking about TEXT COMMERCE, which is marketing with SMS and MMS.

We’ll cover best practises, customer acquisition and retention for positive returns and ROI Do stay tuned!

Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores.

 

-----------

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

★ Support this podcast ★