2X eCommerce Podcast

2X eCommerce Podcast

By Kunle CampbellBusinessMarketing
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2X eCommerce Podcast episodes

  • SE2 EP03: Essential Elements in Your Ecommerce Checkout (hint: focus on MOBILE) - PART 1

    Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store…

    So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover:

    • Mobile ecommerce stats
    • Mobile commerce is at a tipping point - it will surpass desktop web commerce as global path to purchase
    • Optimize your checkout for iOS devices by integrating with Apple Pay
    • Optimize your checkout for Android devices by integrating with Android Instant Apps
    • Optimize your checkout for Android devices by integrating with the Payment Request API
    ★ Support this podcast ★
    18 min
  • How Established Brands Can Launch and Leverage Amazon w/ Kiri Masters [Physical Product Podcast EP:01]

    PLEASE subscribe to the SoundCloud channel: https://soundcloud.com/physicalproductbusiness/

    Watch this podcast on YouTuba and please subscribe to the new channel: https://youtu.be/tytVvMnAzEA

    My guest on the inaugural episode of the Physical Product Business podcast is Kiri Masters — she is the founder of Bobsled Marketing an agency focused on launching and optimising product listings of established brands on Amazon. She has bootstrapped an Amazon FBA business and then having learned the ropes, transitioned to founding Bobsled Marketing with a client list of established brands like Playboy, Sleep Yoga and Fred Water. This episode’s highlights: What is a brand How to launch a crowdfunded product on Amazon Amazon Vendor Central Launching a product without being able to give incentivised reviews Kiri is the author of “The Amazon Expansion Plan” Book - http://amzn.to/2gM4fQ7

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    46 min
  • SE2 EP02: Shopping Cart Recovery with Facebook

    Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. 

       

    I have been working with shopping cart recovery campaigns via Facebook for a while and the great thing is that it works. It is a dirt cheap way of squeezing sales from undecided shoppers.  It will not necessarily generate masses of sales but rather trickles that might have otherwise been lost.

    On this episode, I talk about the two major ways I go about shopping cart recovery on Facebook: 1: Event Tracking - set up product tracking via your product catalog. 2: Custom audience set up via URL strings The are both effective means of recovering abandoned shopping carts that should be tested side by side. They are also quite low maintenance from an account management standpoint.

     

     

     

     

     

     

     
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    10 min
  • SE2 EP01: We are in the business of creating HAPPINESS [REPUBLISHED]

    WE HAD TO REPUBLISH THIS EPISODE BECAUSE THERE WAS AN ERROR IN THE LAST EPISODE.

    Welcome to 2X eCommerce

    the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them.    Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing.      - People buy products to transform their lives - Fulfil their emotional needs    Lets talk about cars: Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!) Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort)     High end - porche (happiness in luxury)             Your duty and obligation to deliver happiness: - your employees - your customers   Your promise of happiness should tie in with your USP... Advertising and psychology called Walter Dill Scott   your promise in your advertising, product copy, website and packaging  should reflect the transformation
    ★ Support this podcast ★
    15 min
  • SE2 EP01: We are in the business of creating HAPPINESS

    Welcome to 2X eCommerce

    the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them.    Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing.      - People buy products to transform their lives - Fulfil their emotional needs    Lets talk about cars: Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!) Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort)     High end - porche (happiness in luxury)             Your duty and obligation to deliver happiness: - your employees - your customers   Your promise of happiness should tie in with your USP... Advertising and psychology called Walter Dill Scott   your promise in your advertising, product copy, website and packaging  should reflect the transformation
    ★ Support this podcast ★
    10 min
  • 2X eCommerce SEASON 2: We are back!

    It's been quite sometime - but I am back with 2X eCommerce....SEASON 2.  Hear why I had to take a break and what SEASON 2 will look like.

    Welcome to 2X eCommerce –

    the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them.    Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing.    So, If you work in OR own an online retail business, listen in, get involved, join me, and let’s put some fuel to sky rocket ecommerce growth.     2xecommerce.com/podcast
    ★ Support this podcast ★
    10 min
  • EP 76: This is what happens when Kim Kardashian Endorses Your Brand - LuMee case
    INFLUENCER MARKETING is THE HOT topic in MARKETING TODAY. If you are not doing influencer marketing, then your marketing is not deemed to be at the cutting edge. This particularly applies to the B2C (business to consumer) brand space. My guest on today’s show is playing at the very pinnacle of the INFLUENCER MARKETING space: celebrity endorsements. He has had Kim Kardashian on several occasions use his product and now officially endorse his product. The impact of her endorsement has been enormous to say the least.       Allan Shoemake has been a professional photographer for more than 25 years, photographing U.S. Presidents, celebrities and C-level executives the world over.    He created the LuMee case in 2014 after coming up with the idea while Skyping his daughter studying overseas, and realizing how bad the lighting was. He enjoys skiing and camping, and is a self professed grill master and middlingly successful golfer.    
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    56 min
  • EP 75: Link Building Tactics for Ecommerce Websites

    HELLO - Today's show is a Rerun of the solo show published back in September 2015!

    I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE).   I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as: Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust.   And then I move into the core topic i.e. 14 ways to build your ecommerce brand online for maximum SEO domain authority building. I give a bonus tip ;)

    ★ Support this podcast ★
    37 min
  • EP 74: EVELO Sell Innovative Electric Bikes Direct to Consumer (D2C) w/ Boris Mordkovich
    As you are aware - I LOVE the concept of selling direct to
    consumer and owning a brand in general as against selling a range
    of other manufacturers’ brands.
    I especially LOVE direct to consumer product businesses when
    they go against the grain to disrupt an entire industry.
    my guest on today’s show has done exactly that with his
    electric bike company he co-founded with his brother called
    EVELO.
    it is a customer-obsessed at the same time innovative electric
    bike company
     
    On this episode, Boris shares
    • how his company recently raised $750,000 from actual investors
      • on seedinvest.com and not kickstarter or indiegogo
    • their sales funnel
    • why content marketing is synonymous to education (especially
      • for high ticket products)
    • how they use their customers as affiliates in a clever
      • ‘ambassador referral program’ they developed
    • and his view on why direct to consumer businesses should be 50%
      • innovation and 50% customer experience
      Read the show notes for this episode
      on http://2xecommerce.com/podcast/ep74/ 
       
      Message from Our Sponsors:
      This episode is brought to you by Salsify.
      As an online retailer or supplier, you are well aware that
      ACCURATE PRODUCT CONTENT drives more sales...
      However, as your store starts to scale the harsh reality is that
      maintaining product description content becomes more and more of a
      challenge to ecommerce teams.
      Enter Salsify...
      Salsify is a SaaS based product content management platform built
      specifically for online retailers and brand owners.
      I recently took Salsify on a test drive and here are the glaring
      advantages etailers stand to gain:
      - Your entire product catalog can be accessed by any department in
      a centralised hub,
      - There’s a workflow setup that ensures no fields go amiss when
      product data is published to multiple channels such as Amazon, your
      Google Merchant account or just directly to your ecommerce
      store
      - Salsify tells you when it spots missing critical fields across
      your product catalog
      It is really a modern, flexible and robust product management
      platform I recommend if your store and brand's product catalog
      changes often and if you publish to numerous channels often.
      As a 2X eCommerce listener, you can get to trial Salsify for free
      at
      Salsify.com/2x
      ★ Support this podcast ★
      58 min
    • EP 73: How an Accidental Entrepreneur Taped up Ecommerce & Amazon Success - Kevin Mahoney, FindTape.com

      My guest on today’s show is an accidental ecommerce entrepreneur and a programmer / developer at heart. He is the founder of FindTape.com.He stumbled into ecommerce after an initial rejection to build a website for a an adhesive tape distributor.We went unto build a dropship ecommerce store that was supplied by this distributor.After about 3 years moonlighting, he hit the $1m revenue milestone and quit his day dev job. His company’s revenue on Amazon in 2015 was just under $2 million. 

      Read the show notes for this episode on http://2xecommerce.com/podcast/ep73/ 

       
      Message from Our Sponsors:
      This episode is brought to you by Salsify.
      As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at
      Salsify.com/2x
      ★ Support this podcast ★
      1 hr 6 min

    About 2X eCommerce Podcast

    From the publisher's feed

    Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.